Bradley Frank

Merch Programs | Events & Gifting | Chaos Managed

Role
Owner Operator at American Advertising Co
Location
South Burlington, VT, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Bradley Frank

I’ve spent my career inside the messy reality of custom merch, gifting, and event operations; where timelines are tight, details matter, and small mistakes become very visible very fast.Over the last several years, I’ve built and scaled merch programs in two very different environments:>operating a high-volume promotional products business>embedding as a strategic swag partner inside a fast-growing SaaS gifting platformAcross both, the same feedback comes up consistently: responsiveness and attention to detail.Not as buzzwords but as outcomes.When teams work with me, projects move quickly, decisions feel clear, and nothing slips through the cracks. That reliability has supported everything from one-off campaigns to hundreds of concurrent projects annually, including scaling a swag offering from zero to millions in revenue inside a tech-enabled platform.Today, I’m channeling those lessons into Brand & Tailor, a platform built to help fast-moving teams stop treating swag like a last-minute scramble and start managing it like a system.The goal isn’t more stuff.It’s fewer mistakes, less waste, and a lot more confidence when deadlines matter.

Experience

  1. Owner Operator

    American Advertising Co

    Sep 2005 — Present · South Burlington, VT, US

    Lead day-to-day operations for a multi-generational promotional products business serving corporate, nonprofit, and event-driven clientsModernized legacy workflows by introducing centralized vendor management, inventory tracking, and repeatable fulfillment processesActed as the primary operator across client strategy, sourcing, production timelines, margin control, accounting structure, and HRSupported complex, multi-event and multi-location programs requiring precise coordination and deadline managementBuilt long-term client relationships by shifting engagements from one-off swag orders to ongoing programsUsed the business as a proving ground for tech-enabled swag systems, informing the foundation of what would later become Brand & Tailor

Education

  • Temple University

    BBA, Marketing

Skills

  • Public Speaking
  • Financial Reporting
  • Marketing Strategy
  • Financial Analysis
  • Billboard Ad Copy Installation
  • Forecasting
  • Social Networking
  • Accounting
  • New Business Development
  • Strategic Planning
  • Email Marketing
  • Outdoor Advertising
  • Operations Management
  • Advertising

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Bradley Frank — Owner Operator at American Advertising Co in South Burlington, VT, US | Unifers