Bradley Taylor
Key Account Development Manager - Oem Division @Micheldever Tyre Services
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WORK HISTORY
Key Account Development Manager - Oem Division @Micheldever Tyre Services
GB
Own and develop strategic OEM and dealer group accounts, driving growth, retention, and long-term partnership value across complex stakeholder environments. • Lead the rollout and implementation of commercial programmes and operational systems across dealer networks, ensuring successful adoption, stakeholder alignment, and delivery against agreed objectives. • Design and execute OEM programmes with leading brands including Volkswagen Group, Toyota, Volvo, Lotus Cars, Honda, and Mazda, aligning commercial strategy with dealer network objectives. • Partner with global manufacturers including Pirelli, Dunlop, Michelin, and Bridgestone to drive UK market penetration and optimise go-to-market strategy across key accounts. • Take a consultative, solution-led approach, identifying customer challenges and aligning internal capabilities to deliver tailored commercial solutions. • Co-develop and execute strategic account plans and joint business plans (JBPs), driving sustained growth and deeper OEM partnerships. • Lead quarterly business reviews (QBRs) and ongoing performance governance, using data-driven insights to identify opportunities, mitigate risk, and influence decision-making. • Build and manage multi-level stakeholder relationships, positioning Micheldever as a trusted strategic partner within the automotive ecosystem. • Collaborate cross-functionally (Pricing, Marketing, Logistics, Operations, Credit Control) to deliver end-to-end solutions and maintain high service levels aligned to SLAs. • Support complex new business opportunities and tender processes, contributing to the expansion of OEM and dealer partnerships.
EDUCATION
Leeds Beckett University
Economics For Business, Economics
ABOUT BRADLEY TAYLOR
Enterprise sales and key account professional with a proven track record of driving revenue growth, managing complex stakeholder environments, and delivering high-value commercial outcomes across OEM, dealer, and aftermarket channels. Currently leading strategic account development at Micheldever, managing Tier 1 OEM programmes and national dealer groups, and delivering 40% year-on-year growth through structured account planning, commercial negotiation, and solution-led selling. My experience spans the full automotive value chain, including roles at Stellantis (Alfa Romeo & Jeep) and British Car Auctions, giving me a strong understanding of how OEMs, dealers, and leasing organisations operate commercially. I specialise in enterprise account management, new business development, and building long-term customer relationships through data-led, customer-centric strategies. I have a strong interest in the evolving automotive and mobility technology landscape, particularly where data, software, and commercial strategy intersect.
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