Bradley Keen
Manager Brand Partnerships @Highmark Health
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WORK HISTORY
Manager Brand Partnerships @Highmark Health
Direct a diverse sponsorship portfolio across PA, DE, NY, and WV, developing and managing strategic partnerships with NFL, NHL, MLB, and NCAA teams, as well as premier Philadelphia music venues, to drive brand visibility and engagement. My expertise lies in crafting innovative activations that resonate with local communities, support community affairs initiatives, and enhance brand perception, while collaborating closely with various stakeholders to leverage these partnerships and ensure alignment with brand messaging and strategic objectives, ultimately maximizing ROI and contributing significantly to the success of our marketing campaigns, fostering brand awareness, customer loyalty, and positive community impact.
EDUCATION
The University of Alabama
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
The University of Alabama
Master of Arts (M.A.), Sport Management
SKILLS
ABOUT BRADLEY KEEN
Brand Partnership I Business Development I Strategic Marketing
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