Bradley Jones

About Bradley Jones

I specialize in designing and implementing HR transformation solutions that improve how…

Experience

1. Growth Marketing Consultant

   National Labor Relations Board

   Apr 2020 — Present · Washington, DC, US

   Perform in depth analysis of the competitive landscape, identifying key strengths and weaknesses of competitors products and service offerings. Craft differentiation messaging strategies that highlight key features, benefits, and value propositions across varied audience segments and client avatars.Developed and executed a targeted go-to-market strategy for entering a new market segment resulting in a 20% customer base expansion and 15% increase in local market share. Managed full-cycle/full-funnel paid social media advertising campaigns (Facebook, Instagram, Google), optimizing targeting parameters, ad copy and ad creatives; yielding an average 37% decrease in cost per click (CPC) and a 26% increase in click-through rates.Regularly establish automated sales pipelines within client CRMs (HubSpot, SalesForce, GoHighLevel, ActiveCampaign, Monday.com) streamlining the lead-to-customer conversion process. Utilize advanced attribution modeling to track the effectiveness of marketing channels. Leveraged A/B testing and performance analytics tools to assess campaign performance, customer behavior, activation rates, LTV, and existing bottlenecks against company growth goals and key metrics (Time-to-Value, Churn, ROAS, NPS, DUA, MUA). Established comprehensive sales tools, which include presentation templates, objection handling guides, call scripts, comparison tables which resulted in a 30% improvement in sales conversion rates, 20% reduction in sales cycle length, and 35% increase in the average deal size.

Education

• Bridgewater College

  Bachelor of Science (BS)

  2006 — 2010

• James Madison University

  Master's Degree

  2010 — 2012