Brad Laumeyer

About Brad Laumeyer

With more than 20 years of experience in strategy, merchandising, and product leadership, I help Fortune 100 companies unlock revenue growth and expand channels through deliberate capability building. As Director of E-Commerce at JCPenney, I lead digital merchandising for Apparel, driving performance across a complex, high-volume business.I’m passionate about where retail merchandising meets technology — using innovation to elevate the customer experience while improving operational efficiency. My expertise spans enterprise channel development, long-term strategic planning, and translating customer insights into measurable growth.Throughout my career, I’ve delivered consistent business impact by aligning technology, operations, and merchandising strategy to accelerate growth and strengthen execution.I’m deeply committed to building inclusive, high-performing cultures that develop diverse talent and create meaningful opportunities for teams to thrive. At the core of my leadership philosophy is a simple goal: elevate the customer experience while driving sustainable business growth.

Experience

1. Director of Ecommerce

   JCPenney

   Apr 2023 — Present · Plano, TX, US

   I lead a high-performing team focused on optimizing site merchandising strategies and enhancing the digital shopping experience across Men\'s, Women\'s, and Children\'s apparel. By refining site execution, digital marketing strategies, pricing, assortment, and inventory investment, we have driven substantial growth in digital revenue and order conversion.Collaborating with cross-functional teams, I develop and execute paid media, email, and social marketing strategies to drive high-quality traffic to key category pages, ensuring a seamless connection between marketing efforts and onsite experience.With a data-driven and customer-centric approach, I have spearheaded key initiatives that have transformed the digital customer journey, leading to measurable success: Expanded Leadership Scope – Promoted to oversee both Women\'s and Men\'s apparel within the first 18 months in the role. Enhanced Customer Journey – Led improvements in external marketing strategies and internal site execution to elevate user experience. Drove Conversion Growth – Delivered a 50 basis point improvement in category order conversion, generating millions in incremental top-line demand. Optimized Digital Strategy – Leveraged best-in-class site experience, marketing, pricing, and inventory management to maximize digital revenue. Strategic Traffic Acquisition – Partner with paid media, email, and social teams to drive high-quality traffic and improve engagement across key product categories.Passionate about driving innovation in e-commerce, I thrive on creating seamless shopping experiences that connect customers with the products they love while delivering tangible business results.`

Education

• The College of St. Scholastica

  Bachelor of Arts - BA, Business Administration and Management, General

Skills

• Retail
• Merchandising
• Product Development
• Product Management
• Global Sourcing
• Cross-Functional Team Leadership
• Process Improvement
• P&L Management
• Leadership
• Negotiation
• Strategy
• Business Development
• Team Building
• Competitive Analysis
• Change Management
• Flex Plm
• IT Systems Development
• Private Label
• Product Lifecycle Management
• Brand Development
• People Development
• Business Architecture
• Agent for Change
• Pricing
• Strategic Sourcing
• Business Strategy
• Strategic Planning
• Enterprise IT Strategy
• Enterprise Architecture
• Strategic Enterprise Management
• Business Process Improvement
• Team Leadership
• Forecasting
• Consulting
• Marketing Strategy
• Design Thinking
• Management Consulting
• Services
• Consumer Services
• Offer Development