Brad Henderson
Senior Analytics Specialist at Elevar
- Role
- Senior Analytics Specialist at Elevar
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Brad Henderson
As an experienced Analytics Implementation Manager, I am skilled in identifying, accessing, and conveying the most practical digital content development and deployment options. Using industry-accepted best practices, I welcome the challenge of developing and implementing valuable and effective measurement plans, further optimizing those plans to meet appropriate customer priorities, and applying innovative analysis tools and techniques to extract powerful insights to provide the customer with the best possible results. Specialties: Knowledge management, taxonomy and tagging, data analytics, statistical analysis of web metrics, process control, process improvement, knowledge engineering applications development, technical writing, support site design, adult learning style, content deployment, and content delivery using industry best practices, Adobe Marketing Suite Google Analytics, Google Tag Management, Tealium IQ, EventStream, AudienceStream, and Data Hub.
Experience
Senior Analytics Specialist
May 2023 — Present · US
As a Senior Web Analytics Specialist at Elevar, I play a crucial role in helping thousands of Shopify brands worldwide build a trustworthy and scalable data foundation using Elevar\'s powerful tagging and event-tracking solutions. My primary responsibilities include implementing tagging projects, troubleshooting complex tracking issues, and maximizing customer value by onboarding new clients and coaching colleagues. I work closely with Google Analytics, Google Tag Manager, and other data tools to ensure our customers have accurate data that drives business growth. Additionally, I stay up-to-date with changes in the industry, including iOS14 and server-side tagging, and use my expertise to maintain Elevar\'s cutting-edge capabilities in onsite tagging and data collection. As part of a dynamic and open organization, I enjoy promoting a healthy work-life balance and a flexible work culture for everyone, including unlimited PTO. I also have the opportunity to learn new skills and have a voice in our product roadmap, and my ideas and expertise are critical to the company\'s growth.
Education
Pacific Lutheran University
BS
1991 — 1994
Tealium Tag Management University
Certificate
2013 — 2013
Adobe Training
Certification
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