Brad Halford

About Brad Halford

Results-oriented change agent with a proven track record of creating shareholder value by growing and protecting company revenue. Able to identify market trends, establish comprehensive plans, and execute key initiatives utilizing growth levers in sales, marketing, product and client relations. Excels in empowering internal stakeholders to work in a collaborative environment to accomplish annual revenue objectives.#growth #leadership #strategic planning #sales #salesoperations #b2bmarketing #digitalmarketing #consumermarketing #insurance #commercial #medicare #medicaid #statemedicaid #homehealth #providers

Experience

1. EVP, Marketing & Strategy

   Esperta Health

   Oct 2022 — Present

   Esperta Health believes everyone should have access to expert wound care – anywhere. We have built the industry’s only complete in-home wound management program driven by concentrated expertise, wound healing guidelines, and AI wound care technology to deliver real-time evidence-based treatment plans, thereby standardizing wound care while improving healing outcomes and significantly reducing costs.

Education

• Middle Tennessee State University (MTSU)

  Bachelor of Science (BS), Business Administration and Computer Information Systems

Skills

• Managed Care
• Sales Operations
• Sales
• Product Management
• Strategy
• Training
• New Business Development
• Market Research
• Strategic Partnerships
• Strategic Planning
• Social Media
• Account Management
• Marketing Communications
• Competitive Analysis
• Start-Ups
• Advertising
• Marketing
• Marketing Management
• Market Analysis
• Team Building
• Email Marketing
• Healthcare Industry
• Product Launch
• Market Planning
• Brand Development
• Lead Generation
• Healthcare Information Technology
• Analytics
• Public Relations
• Crm
• Healthcare
• Business Development
• Product Development
• Medicaid
• Trade Shows
• Sales Management
• Product Marketing
• Sales Presentations
• Executive Management
• Generating Revenue