Bradford Johnson

About Bradford Johnson

Digital marketer adept at product ownership, product management, marketing strategy and operations. Strengths with DMP solutions, email marketing, CDP, display, Push, SMS, e-commerce, online, website, marketing orchestration, marketing architecture, and strategic vision for sales.Presenter/moderator at Oracle Marketing Cloud MME and MCX-\"The Keys to Acquisition: Earning and Winning Email Addresses\"(3/20/2019)-\"Appending Power: Data Insights for Smarter Targeting and Personalization\"(4/12/18)-\"From Churn to Earn: Turning Lapsing Subscribers into Holiday Success\"(4/28/16)-\"Third-Party Data: Seeing the Promise, Proving the Value\"(4/27/16)-\"Bridging the Gap Between Marketing and Commerce\"(4/26/16)-\"Send-Time Optimization\"(4/1/2015)-\"Driving Results with the Right Mix of Technology & Professional Services\"(7/17/14)Presenter: Oracle North American User Forums and webinar \"When to Send: Leveraging Customer Data to Optimize When to Send Email\"(10/1/15, 10/21/15, 1/21/16)Guest lecturer: top-30 graduate and undergraduate business school, speaking on online marketing, with emphasis on email marketing (fall \'12, winter 2013, fall \'13)Member: Advisory Board and Programming Committee of Media Post\'s Email Insider Summit. Presenter: eTail West, discussing trends in open rates to convert clicks to purchases (2/18/13)Presented a Teradata webinar on how Overstock.com leverages near real-time analytics to increase email marketing revenue.(11/28/12)Presenter: Email Insider Summit on email marketing list growth and lead generation efforts.Specialties: product strategy, product management, email marketing, ecommerce, direct marketing, direct mail marketing, lifecycle marketing, online marketing, digital marketing, marketing strategy, campaign strategy, cross-channel marketing, database marketing, CRM, CDP, customer segmentation, lead generation, co-registration, online retailing, project management, customer retention, customer acquisition

Experience

1. Vice President of Product

   Bluecore

   Apr 2025 — Present

Education

• Brigham Young University

  MPA, Local Government Management

  2002 — 2004

• University of Utah

  BS, Political Science

  2002

Skills

• Marketing
• Copy Editing
• Database Marketing
• Dmp
• Mobile Marketing
• Strategy
• E-Commerce
• Ppc
• Co-Registration
• Cross-Channel Marketing
• Direct Mail
• Start-Ups
• Google Adwords
• Legislation
• Landing Page Optimization
• Marketing Management
• Display Advertising
• Email Marketing
• Politics
• Analytics
• Web Marketing
• Segmentation
• Behavioral Targeting
• Political Communication
• Retail
• Direct Marketing
• Online Advertising
• A/B Testing
• Customer Lifecycle Management
• Web Analytics
• Integrated Marketing
• Web Project Management
• Crm Software
• Marketing Communications
• Digital Marketing
• Crm
• Lead Generation
• Customer Acquisition
• Sem
• Google Analytics