Bradford Rego
Market Sales Director, New England North Market @Citizens
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WORK HISTORY
Market Sales Director, New England North Market @Citizens
Providence, US
Here, I am member of the 6-person Market Sales Director Team responsible for driving sales performance across the entire Citizens banking network. I am responsible for the New England North Market which is comprised of 9 regions with 154 branches and over 900 colleagues.Drives consistent execution of the defined sales model, customer experience process and management routines to achieve all key performance metricsUses data to analyze trends, correlations, and gaps in production. Partners with the Market Leader to develop action plans, sales strategies and campaigns that support the firm’s key performance indicatorsBuilds cross-departmental partnerships with wealth, business banking, and lending leaders, emphasizing product, process, and routines
EDUCATION
Brandeis University
Bachelor of Arts (BA)
SKILLS
ABOUT BRADFORD REGO
I’m a banking and financial services leader with a strong track record in sales strategy,…
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