Brad Evans

About Brad Evans

Agile UX writer and content strategist who transforms complex concepts into clear, engaging experiences that drive results. Blends a proven track record of simplifying omnichannel journeys with innovative use of AI to accelerate content creation, personalize user interactions and uncover insights that boost engagement and conversions.

Experience

1. Sr Manager, Member Experience Writer - Medicare Advantage Content Strategy

   UnitedHealthcare

   Oct 2023 — Present

   Spearheaded creation & management of educational materials for Medicare Prescription Payment Plan by strategically planning with cross-functional teams to simplify complex program operations for UHC MA & PDP members- Pioneered use of AI to overhaul appeals & grievances letter workflow, transforming complex medical terms into plain language & adhering to reading level guidelines- Contributed to internal & external communications outlining complex PDP changes resulting from Inflation Reduction Act, setting clear member expectations & addressing regulatory updates- Reimagined Annual Notice of Change letters & emails to UHC MA & PDP members reinforcing value proposition & delivering best-in-class member experiences during volatile marketplace year- Collaborated on custom enrollment onboarding guides & welcome materials for dozens of employer group retirees, reaching several hundred thousand members & ensuring seamless onboarding experience- Created & refined transactional member communications to align with governmental regulations, stakeholder feedback & UHC brand standards, ensuring clarity, trust & transparent member expectations- Consulted on & enhanced UHC Writers Style Guide to standardize word usage, capitalization & punctuation across enterprise platforms, delivering cohesive member experience- Used consumer sentiment insights to revise communications in redesigned \"plan for next year\" experience, effectively conveying changes & supporting member migration to plans better suited to their health needs- Partnered with product marketing to craft compelling plan positioning statements & bullets for publication across platforms, consistently highlighting benefits & differentiators- Influenced updates to digital shopping site descriptions, enhancing plan compare functionality for users to easily determine which plans have desired benefits- Rewrote real-time offers on member websites to incentivize healthy actions & encourage greater engagement with plans

Education

• Ohio University

  Bachelor of Science in Broadcast Journalism, Minor in French, Specialization in History

  2007 — 2011

• Ohio University

  Bachelor of Science - BS, Journalism

• L'Université d'Avignon et des Pays de Vaucluse

  Francais, French

  2009 — 2009

Skills

• News Writing
• Online Journalism
• Blogging
• Wordpress
• Social Networking
• Facebook
• Broadcast
• Cms
• Twitter
• Storytelling
• Writing
• Editing
• Broadcast Journalism
• Enps
• Press Releases
• Digital Media
• Social Media
• Breaking News
• Non-Linear Editing
• Ap Style
• New Media
• Web Content
• Producing
• Radio Broadcasting