Braden Allred
- Role
- Crm Lifecycle Manager at Ancestry
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Braden Allred
I live by a simple motto:\'There is always a better way.\' Innovation is my driving…
Experience
Crm Lifecycle Manager
Apr 2019 — Present
Achieved remarkable results through personalization, with most tests demonstrating a 400-700% improvement in user engagement and increased site activity. Innovated data-driven personalization in emails, incorporating interactivity, dynamic content, and more. • Led CRM efforts for major business projects, partnering with product and commercialization teams, leading to a significant contribution to the company\'s quarterly revenue goals. • Orchestrated marketing initiatives to enhance in-product flywheel, expand customer database, and improve email engagement. • Executed a major marketing project to capture first-party data for targeted marketing efforts.
Education
Brigham Young University
Bachelor of Science (BS)
2009 — 2013
Skills
- Saas
- Sales
- Indesign
- Qualtrics
- Cooking
- Strategic Thinking
- Sales Process
- Team Leadership
- Salesforce.com
- UX Research
- Strategic Partnerships
- Training
- Data Analysis
- Captivate
- Html
- Rapid Prototyping
- Insidesales.com
- Social Networking
- Sales Acceleration Technology
- Product Development
- Management
- Customer Service
- Lead Generation
- Business Development
- Management Consulting
- Product Management
- UX Design
- Catering
- Leadership
- Jobs to Be Done
- Scrum
- Adobe Acrobat
- Stragic Research
- User Experience
- Marketing
- Team Building
- Wireframing
- Google Analytics
- Account Management
- Microsoft Word
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