Braden Abshire

About Braden Abshire

Accomplished Data Analytics Leader with 15+ years driving transformational insights for billion-dollar brands. Proven track record in AI-driven solutions that enhance consumer marketing, boost revenue, and improve retention. Recognized for creating innovative analytics frameworks that optimize performance across brands and cross-functional teams. A strategic decision maker committed to analytics and continuous improvement, backed by proven leadership in data governance. Some of my key accomplishments include: Trained in leadership through Oxford Executive Leadership including SLII, Blanchard Leadership, and Dale Carnegie; former Toastmasters President/VP; co-led data governance at S&P 500; Board member of Non-Profit supporting seniors. Analytics Leader: Top 10 Business School (Red McCombs - The University of Texas at Austin), Business Science & Leadership (University of Oxford), Top 5 Masters in Analytics Program (Georgia Tech). Created the Success Index framework, a 0-100 scale tailored to business objectives, used by 11 internal businesses, including several with $1B+ revenue, to measure performance, identify strengths, and drive growth. Led to multiple business best historical months. Spearheaded AI-driven transformation, influencing leadership to adopt multivariate testing, generating $2.3M+ lift in expected annual revenue (xRevenue) and enhancing ecommerce and customer experience. Engineered a Win Rating Algorithm using data from 3,800+ NFL games, driving innovation with creative KPIs to achieve 88.1% accuracy, outperforming ESPN’s QBR (85%). Led football forecasting algorithms that generated 1,200% ROI in the 2015 NFL season. Developed a MiLB prospect model for hitting prospects, providing a compass to optimize player development. Sports Experience: Consulting MLB veteran hitter (MLB 2025 Season), NFL (Indianapolis Colts), AFL (Arena Football League), NCAA (Texas State 2004 Southland Conference Champions), Disney\'s Wide World of Sports Football Combine, Sports Consulting & Contract Negotiations (NFL Pro Bowl, MiLB). I’m passionate about leading organizations through transformation, embedding an analytical mindset where data driven insights fuel growth and innovation. I thrive on tackling challenges, crafting strategies, and empowering teams to leverage analytics. Activities and Interests: Health and Fitness Financial Markets Pomeranians Major League Baseball Boxing Ballroom Dancing Pickleball I love connecting with new people, give me a shout here on LinkedIn!

Experience

1. Senior Data Analyst- Global Ecommerce

   Metagenics

   Oct 2022 — Present

Education

• University of Houston-Victoria

  Business

  2004

• Georgia Institute of Technology

  Master's degree, Masters In Analytics

• Saïd Business School, University of Oxford

  Executive Leadership Program, Executive Leadership Program

• Texas McCombs School of Business

  BBA, Finance/Marketing