Braden Stringer

About Braden Stringer

B2B Demand Generation Manager.I\'ve learned that the best way to build trust and establish authority with our ideal customers is to provide value at every opportunity. A few examples of how I\'ve done this include- Building and growing a successful webinar program. Our monthly webinars provide educational and informative content to end users across our industry. We consistently have hundreds of people register for and attend each webinar, it is one of our most effective lead drivers. Our webinar program has evolved over the years to be more interactive and focused on meeting the needs of our ICP- Running a sophisticated email program. I\'ve grown our email database from the ground up. The email program has consistently matured to ensure that we\'re delivering the right messages and content to the right people. This highly personalized approach has resulted in ever-increasing open, click, and conversion rates- Offering mini-courses to educate the industry. This is our most popular demand generation tactic. After recognizing an industry-wide need for more easily consumable, inexpensive educational courses, I designed our \'Lightning Course\' program. These courses have been taken by hundreds of industry professionals and consistently drive high quality leads to our sales team members- Collaborating closely with our Sales team. When Marketing and Sales work together, everyone wins. Our target prospects and clients have been benefited by joint efforts led by myself and our sales reps, these benefits include: content that meets clients\' specific needs, industry thought leadership recognition from public speaking / podcast opportunities, and more personalized experiences with our brand among others.I am grateful for what I\'ve learned and the experiences that I\'ve had so far and look forward to many more to come.

Experience

1. Demand Generation Manager

   Anglepoint

   Feb 2023 — Present

   Content Creation & Journeys- Work closely with many different subject matter experts to create articles, webinars, eBooks, whitepapers and courses about IT Asset Management, a technical and complicated niche- Helped build automated content journeys to progress and qualify leads based on their specific interests and needs.Webinars & Lightning Courses- Manage our webinar program. Over two years and in a very specific niche, audience size has grown from 15-20 to 200-300- Created our lightning course initiative – short, impactful courses that educate our clients and prospects and build trust in the Anglepoint brand- Approximately 40% or our clients regularly attend our webinars and lightning courses. These have helped influence some of their decisions to renew or expand services with us.ABM- Worked with our sales team to create our ICP and ABM strategy- Have successfully engaged with over 60% of our target accounts- Built relationships and rapport with over 15% of our target accounts, mainly through invites to personal webinars or podcast episodes.Marketing Operations/Technology- Helped lead successful selection and adoption of two marketing platforms (ClickDimensions & HubSpot) and their integrations with CRM (Dynamics 365)- Assisted in integrating CRM with our BI platform (Domo) for advanced reporting. Created Domo pages and cards for measuring the following efforts: marketing funnel, revenue attribution, and channel performance (email, social, webinar, SEO, ABM, etc.)- Created a marketing revenue attribution model with definitions adopted across the company- Developed and implemented lead scoring system- Built ‘CRM resource center’ – video and written tutorials on how to properly use our CRM system so that our organization gathered as much relevant and clean data as possible- Configured CRM to support sales team with data around lead/client interactions: event participations, form fills, email interactions, webpage visits.

Education

• Brigham Young University

  Minor, Business Administration and Management, General

  2015 — 2017

• Brigham Young University

  Bachelor of Arts - BA, Portuguese Language and Literature

  2015 — 2017

• Ensign College

  Certification, Social Media Marketing

  2017 — 2018

Skills

• Brazilian Portuguese
• Microsoft Office
• Microsoft Excel
• English
• Management
• Powerpoint
• Microsoft Word
• Research
• Leadership
• Public Speaking
• Spanish