Brad Dancer

About Brad Dancer

I’ve spent my career embedded in data, storytelling, and strategy—with just enough chaos in between to keep it interesting. These days, I’m the General Manager of WSHU Public Radio, where I’m working to reimagine what a 21st-century public media station can be. Think: journalism with spine, classical music with soul, and cultural programming that doesn’t put you to sleep.Before this, I spent 20+ years at National Geographic and held roles at Disney, WWE, Canela Media, and a few local newsrooms that gave me gray hair early. Along the way, I’ve led teams across content strategy, analytics, brand building, and digital transformation. I like helping good ideas become real and sustainable.What I’m most passionate about:Creating purpose-driven media into something people actually talk about at dinnerMaking data and strategy less boring and more usefulElevating overlooked voices, offbeat stories, and creative formats (hello, radio drama)Mentoring students, emerging creatives, and the occasional lost executiveI also teach graduate students, serve on nonprofit boards, and work on oddball creative projects, some absurd, some earnest, all deeply satisfying.Looking ahead, I’m building toward a life with more time for travel and passion projects, more creative freedom, and more room to make things that matter, with the right collaborators, partners, and sparks of mischief.If you’re working on something meaningful in media, culture, or education, and especially if it doesn’t fit neatly in a box, I’d love to hear about it.

Experience

1. Board Member

   NPR

   Nov 2025 — Present

Education

• altMBA

  altMBA 39 Ruby

  2020 — 2021

• The University of Georgia

  Certificate, Principles of Market Research

  2021 — 2021

• AdjunctWorld

  Certificate

  2022 — 2022

• Purdue University

  BA, Commuications, Film Studies

• Sacred Heart University

  MA, Higher Education & Student Affairs

• University of Maryland Global Campus

  MBA, Business

Skills

• Analysis
• Broadcast
• Content Development
• Television
• Market Research
• Cable Television
• Vod
• Entertainment
• Online Advertising
• Advertising
• Media Production
• Video Production
• Web Video
• Consumer Insight
• Business Development
• Digital Marketing
• Media Research
• Documentaries
• Multimedia
• Radio
• Broadcast Television
• Blogging
• Online Video Strategy
• Research
• Broadcasting
• Digital Video
• Media Planning
• Advertising Sales
• Digital Strategy
• Content Strategy
• Digital Media
• Media Relations
• Video
• Online Social Networking
• Integrated Marketing
• New Media
• Content Management
• Mobile Marketing
• Strategic Partnerships
• Social Media