Bradd Rodenroth

About Bradd Rodenroth

I lead revenue growth strategy by building scalable commercial systems that align sales execution, customer engagement, and operational performance.With 17+ years of experience in industrial manufacturing and advanced tooling environments, I currently serve as Vice President of Sales at NexGen Tooling LLC. My focus is not only driving top-line growth, but also strengthening the infrastructure, processes, and cross-functional alignment that power long-term revenue performance.I hold a Bachelor of Business Administration from Kennesaw State University, with a concentration in sales, distribution, and marketing operations. My experience enables me to deliver value-added solutions for customers while helping organizations modernize and scale.In my current role, I lead both the strategic and operational functions of the global commercial organization, including:Revenue growth, pipeline governance, and go-to-market executionCRM strategy, forecasting discipline, and performance accountabilityEnterprise reporting, KPI development, and dashboard architectureERP integration and end-to-end real time visibility utilizing API connections and Power BI Contract negotiation, key account leadership, and supplier partnershipsCommercial planning, supply chain alignment, and organizational developmentBuilding scalable workflows through automation and AI-enabled systemsI have built and led a global team of 40+ sales professionals and managers, while overseeing budget ownership, compensation planning, commercial execution, and customer strategy.A key aspect of my leadership has been supporting Private Equity-backed growth initiatives, including the consolidation and integration of sales teams, processes, and go-to-market structures through acquisition. I’ve helped unify commercial execution across organizations to drive consistency, scale, and value creation.In addition to my sales leadership responsibilities, I serve in a consultative capacity across the business partnering with leadership to improve systems, communications, operational decision-making, and overall organizational effectiveness.My mission is to develop high-performing teams, foster a culture of excellence and collaboration, and build modern revenue systems that drive sustainable growth.

Experience

1. Vice President of Sales

   NEXGEN Tooling

   Nov 2024 — Present · Woodstock, GA, US

   I lead revenue growth and commercial execution for NexGen Tooling LLC, a global leader in custom cutting tools. My role spans sales strategy, operational leadership, and the development of scalable systems that align customer engagement, forecasting, and organizational performance.Key responsibilities and impact include:Own global revenue execution, contract negotiation, pipeline governance, and go-to-market strategy across markets and customer segmentsLead and scale a commercial organizationDrive enterprise reporting, forecasting, KPI development, and executive dashboard architecture to improve accountability and decision-makingLead CRM strategy and opportunity management modernization using the Microsoft platform, including Outlook, PowerBI, Power automate to integrated commercial workflowsOversee ERP connectivity and integration efforts to improve end-to-end visibility across quoting, production, supply chain, and customer deliveryNegotiate strategic customer and supplier contracts while managing key global accountsImplement automation and AI-enabled workflows through Power Automate and Copilot to reduce friction, improve data quality, and scale executionServe as a consultative leader across the business, improving systems, communications, and operational effectiveness beyond the sales functionI operate at the intersection of revenue strategy, customer growth, and business infrastructure—building modern commercial systems that enable sustainable performance and long-term scalability.

Education

• Kennesaw State University

  Bachelor of Business Administration - BBA

Skills

• Milling
• Sales Management
• Manufacturing
• Sales
• Account Management
• Selling