Brad Chrudimsky

Product Marketing Manager @Gordian

Greenville, SC, US

Own and craft differentiated, unified positioning, messaging for a product portfolio ranging from massively complex (enterprise solutions) to transactional (direct to consumer products).• Drive end-to-end go-to-market success, ensuring product, demand marketing, sales, and customer experience are properly enabled to execute programs effectively.• Orchestrated the launch of 6+ new products, including a new platform that reshaped the entire software product portfolio.• Built and enhanced product marketing systems, including go-to-market processes, project management workflows, and customer marketing programs.• Produce and maintain comprehensive sales-ready materials, including buyer personas, competitor battlecards, presentations, and marketing collateral.• Lead strategic channel partner initiatives driving collaborative sales and marketing alignment along with partner enablement.• Collaborated with the Content Marketing team to develop a robust strategy that resulted in 46% growth in organic traffic and 18% increase in organic lead growth.• Spearheaded the deployment of interactive product demonstration experiences resulting in an increase in monthly qualified leads.

Clemson University

Master of Business Administration - MBA

University of Wisconsin–Oshkosh

Bachelor of Business Administration (B.B.A.), Marketing

Lakeland University

Marketing