Brad Canario
Founder @Dime Strategy
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WORK HISTORY
Founder @Dime Strategy
Toronto, ON, CA
Achievements:• Launched a confidential client’s DTC apparel brand end to end, from segmentation, pricing, and financial modeling to brand design, Shopify ecommerce build, logistics, and experiential DTC sales.• Provided advisory support to fintech startups on demand generation, digital performance strategy, and creative optimization to accelerate early customer acquisition.Responsibilities:• Deliver commercial strategy and execution for emerging and mid-sized clients. • Solely responsible for all financial administration for Dime Strategy, including accounts payable/receivable, forecasting, and tax.
EDUCATION
York University
B.A., Psychology
SKILLS
ABOUT BRAD CANARIO
I’ve spent nearly two decades building and growing businesses across consumer packaged goods and retail, both bricks-and-mortar and e-commerce. My career sits at the intersection of brand building, sales execution, commercial strategy, and execution, but it has evolved well beyond traditional CPG.What sets me apart is the combination of CPG discipline and entrepreneurial drive. I thrive in ambiguity, move quickly, simplify complex problems, and build systems that unlock profitable growth. I’ve operated inside large organizations and built things from scratch, and I know how to be both structured and scrappy depending on what the moment demands.I’ve led national marketing and commercial teams across some of Canada’s most competitive categories, from Campbell’s and Kraft Heinz to high-velocity challenger brands in beverage and cannabis. Most recently, I’ve been leading marketing at SNDL, helping evolve one of the country’s largest alcohol store network and cannabis portfolios through innovation, retail expansion, and brand transformation.Along the way, I’ve also become deeply fluent in technology. I’ve led e-commerce builds, app development and maintenance, CRM and data analytics programs, and the integration of digital systems that support commercial growth. Over the past four years, I have incorporated AI into nearly every part of my workflow to speed up execution, validate innovation concepts, improve creative output, analyze trends, and scale content efficiently. I see technology as a multiplier for both creativity and performance.Outside of work, I am an early riser, a committed family man, and someone who believes discipline compounds. My 4 am garage gym sessions are my reset, and time with my wife and two kids is my favorite part of the day. I am also a lifelong sports fan and someone who believes many of life’s best ideas start with a blank whiteboard and a good coffee.I’m exploring new ways to apply my experience, from advising growing companies through Dime Strategy to taking on leadership roles in tech-enabled industries where growth, brand, and innovation come together.Let’s connect.
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