Brad Caldwell

About Brad Caldwell

If you’re looking for someone who can spark innovation, boost your district’s success, and maybe make you laugh in the process—welcome. I’m an executive leader who’s spent my career blending the science of sales with the art of education partnerships (and yes, I still hit quota while doing it).With a background spanning sales leadership, marketing strategy, and a healthy obsession with edtech, I’ve built and led top-performing teams, launched territory-expanding initiatives, and helped districts nationwide harness technology to actually solve problems—not just check boxes.Whether it’s turning a cold lead into a lifelong partner, helping schools embrace AI (without the apocalypse), or advising congregations on strategy and structure (yes, really), I bring a consultative, human-first approach to every conversation.I’ve sold everything from mobile solutions to classroom tech before most people could spell iPad—and I still believe relationships are the true currency in education. I’ve seen trends come and go, but one thing never changes: students, teachers, and leaders deserve tools that work. That’s where I come in.Specialties (aka: the fun part): EdTech Sales Strategy District & Partner Management Forecasting & Revenue Growth 1:1 Initiatives, iPad/iPod in Schools Pioneer🤝 Strategic Partnerships & Contract Negotiation Competitive Analysis & Market Positioning Social Media in Education (for good, not evil) Sales Training & Team Leadership Faith-based Organizational Consulting (surprise!)Let’s build something great for your district—and have a little fun while we’re at it.

Experience

1. Director - Development & Education

   Ekadence

   Jul 2024 — Present · Salt Lake City, UT, US

   In my role as Director of Development & Education at eKadence, I focused on developing people, teaching, and training to build momentum behind our innovative Non-Profit K-12 organization based in Irvine California. We are building a new non-profit around the effects of AI-related tools helping teachers, administrators, parents, and students innovate and create the best educational experience today. Please reach out and ask me about eKadence. This is super exciting.

Education

• University of Phoenix

  Master of Business Administration (M.B.A.), Management, marketing, finance, project management, TQM

• Weber State University

  Bachelor of Arts - BA, Technical Sales and Communications

Skills

• Common Core State Standards
• Leadership
• Professional Learning Communities
• Sales Management
• Marketing
• Os X
• Mac Os X
• Strategic Planning
• Mobile Technology
• Student Assessment
• Professional Services
• Project Management
• Educational Technology
• Account Management
• Entrepreneurship
• Strategy Development
• Competitive Analysis
• Selling
• Territory Management
• Start-Ups
• Public Speaking
• Business Process
• Macintosh Hardware
• Business Strategy
• Sales Force Development
• Professional Development Programs
• Product Marketing
• Tests
• Six Sigma
• Saas
• Negotiation
• Sales
• Ipad Integration Expert
• Mac
• Staff Development
• Training
• Macintosh Applications
• New Business Development
• Forecasting
• Business Development