Brad Buset
Sr Manager, Brand Strategy and Creative Coe @TD
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WORK HISTORY
Sr Manager, Brand Strategy and Creative Coe @TD
Creative leadership of national broadcast & online campaigns, partnering with product and service teams to ingrate and elevate the brand on behalf of business objectives.* A key contributor to the evolution of agency working models, transitioning between internal and external agencies, integrating, and operationalizing across other agencies, and leading teams through the transition.* Leading teams through Brand evolution including brand value proposition, developing and integrating a new creative platform, resulting in improved brand linkage, likeability and business results.* Management of internal and external agency relationships, including budget and financial management, SOW planning, awards, colleague education, and innovation mandates.* Develop and lead a cross-organizational team of earned, owned, paid, and social SMEs to proactively elevate brand narratives while preparing and executing counter-narratives.
EDUCATION
Lakehead University
H.B Commercer, Management Information Systems (with Co-op Option)
SKILLS
ABOUT BRAD BUSET
Helping brands meet business objectives through brand and message strategy, expertise in creative execution, and iterative optimizations while learning from and building teams. Specialized skillset includes:• Brand strategy and brand management leadership, including integrated comms, channel, and campaign strategy for demonstrable business outcomes. • Establishing and evolving creative agency teams, including in-house, external and hybrid models.• Leading content production teams from small-scale to broadcast production, balancing channel best practices with brand or campaign objectives.• Executive stakeholder management• Developing and nurturing high-performing / high-potential colleagues and teams • Third-person bullet point biographies.
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