Brad Brooks
Director of Strategic Solutions @Baseline Payments
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WORK HISTORY
Director of Strategic Solutions @Baseline Payments
Vancouver, BC, CA
Most B2B companies move slower than they should because getting paid is harder than it needs to be. Invoices stall. Systems don’t talk to each other. Cash flow drags, and every team feels the ripple.Baseline fixes that. We streamline how money moves between businesses with embedded finance, clear invoicing, and automated payment workflows. Companies cut noise, speed up collections, and give their customers a smoother experience.If you lead finance, operations, or revenue and you’re done with manual workarounds and slow cash, let’s connect. There is a better way to run your payment stack, and it puts control back in your hands.
EDUCATION
British Columbia Institute of Technology
Computer Programming, Advanced Database Design
University of Manitoba
Economics, Psychology
Athabasca University
Marketing, Communications, Accounting
SKILLS
ABOUT BRAD BROOKS
Companies gain an edge when they move faster than their competitors.That speed doesn’t only come from product, sales, or operations. It also comes from how quickly working capital turns.The faster cash moves through the business, the more flexibility leadership has. That’s the Working Capital Advantage.Every organization has friction in the cash cycle.Slow billing.Manual work after invoices go out.Disconnected handoffs between Sales, Operations, Finance, and Treasury.Individually these feel manageable. Together they slow momentum and tie up cash.Finance leaders see these risks early because they sit at the intersection of the enterprise. When one area drifts, the entire cycle feels it. When alignment improves, cash accelerates.Over my career, I’ve worked with more than 100 finance and IT leaders implementing enterprise tools that tie together operations, finance, and treasury. Across industries and company sizes, the challenges repeat. So do the solutions that actually work.The leaders who succeed don’t force change.They build alignment.They manage the politics.They bring their organizations with them.I’ve seen major rollouts paused until controllers were aligned, which led to smoother execution and stronger results.I’ve seen resistance reduced by treating transformation like a customer experience, not a mandate.I’ve seen initiatives funded entirely by the measurable cash value they unlocked.Today we focus on four areas that create immediate impact:• Cash Application• Customer Self Service• Invoice Preparation and Delivery• Payment OptimizationWhen these move together, cash accelerates, teams operate with less friction, and the business becomes easier to run.A Working Capital Advantage isn’t a spreadsheet exercise.It’s the result of deliberate, cross functional leadership.
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