Brad Brinegar
Executive in Residence at Duke, CoFounder/CMO grogo.com, Chairman Emeritus at McKinney
- Role
- Co-founder CMO at Grogo App
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Brad Brinegar
I didn’t plan my career. But did some things that made it turn out pretty well. Married brilliantly. Surrounded myself with talented, good people and only asked them to do things I would willingly do myself. Got pretty good at using both sides of my brain. As a student of history, learned to see around corners. And discovered that if you want to change the world, you need inspiration, collaboration, alignment and persistence.Grew from trainee to CEO of Leo Burnett USA. Took a mid-Burnett detour to launch the Chicago office of another agency. Transformed McKinney into a digital-forward, integrated creative force that became recognized as one of the most effective agencies in the world. Led an MBO (learning the meaning of “cash flow”) and later the strategic sale of McKinney (earning lessons about cultural fit). And helped spark the renaissance of Durham, NC.Now using that experience to grow up-and-coming talent as Executive in Residence at Duke’s Innovation & Entrepreneurship Initiative. Driven to “leave the campsite better than I found it,” I’m currently working on a new approach to digital health.
Experience
Co-founder CMO
Oct 2023 — Present · Durham, IL
Grogo is a patent-pending screen time app offering AI-generated educational interruptions. Better balanced screen time through self-esteem building breaks.
Education
Dartmouth College
AB, Anthropology
Columbia Business School
MBA, Finance
Skills
- Digital Marketing
- Customer Insight
- Digital Media
- Digital Strategy
- Marketing Strategy
- Social Media
- Online Advertising
- Integrated Marketing
- Brand Architecture
- Strategic Planning
- Advertising
- Creative Strategy
- Interactive Advertising
- Interactive Marketing
- Mobile Marketing
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