Brad B. McCormick
See How Your Marketing Budget Stacks Up—Takes 1 Minute | Marketing Nerd | Fractional CMO | Teaches Digital Marketing Strategy @ SMU | Lifelong Learner | Bark Less, Wag More
- Role
- Us Marketing Advisor at eschbach
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Brad B. McCormick
Brad B McCormick is an omnichannel marketing strategist with a passion for how business, culture, technology, and people intersect. Brad has helped companies design communication strategies and build brand equity in the digital world. His past clients include LEGO, Cisco, McDonald\'s, FedEx Office, KIA, Smokeybear, and the US Department of Homeland Security. He teaches Digital Marketing Strategy & Performance Management each semester at Southern Methodist University in DallasBrad has been quoted in the NYTimes, PR Week, and Ad Age. Brad is a board member and the Past President of the DFW Chapter of the American Marketing Association. He\'s married, has two wonderful but crazy daughters, and loves long-distance cycling.\"If you\'re not having fun, you\'re doing it wrong.\"
Experience
Us Marketing Advisor
Jan 2020 — Present · Boston, MA, US
Helping lead US Marketing for German Smart Manufacturing SaaS developer, escbach.
Education
Louisiana School for Math, Science, and the Arts (LSMSA)
High School Diploma, Arts & Communication Concentration
1992 — 1994
Quantic School of Business and Technology
Executive Master of Business Administration - EMBA, Blue Ocean Strategy, BlockChain, Entrepreneurship
2019 — 2021
The University of Texas at Austin
Bachelor of Science, Advertising, American Studies
1994 — 1999
The University of Texas at Austin
Bachelor's degree, Advertising
Skills
- Strategy
- Digital Marketing
- Strategic Communications
- Digital Strategy
- Crisis Communications
- Copywriting
- Start-Ups
- Crm
- Media Planning
- User Experience
- Content Strategy
- Marketing Strategy
- Advertising
- Marketing
- Business-to-Business (B2b)
- Marketing Communications
- Corporate Communications
- Customer Relationship Management (Crm)
- Smo
- B2b
- Publicity
- Brand Awareness
- Social Media Measurement
- Reputation Management
- Corporate Branding
- Analytics
- Public Relations
- Internal Communications
- Media Relations
- Lead Generation
- Press Releases
- Digital Media
- Online Advertising
- Data Analysis
- Brand Development
- Integrated Marketing
- New Media
- Email Marketing
- Interactive Advertising
- Content Marketing
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