Brad Berkenstadt

B2B Marketing Strategy Director at Accenture | Digital Marketing and Content Strategy Leader

Role
B2b Marketing Strategy Director at Accenture
Location
Dallas, TX, US
LinkedIn followers
500 followers

About Brad Berkenstadt

Strategic Marketing Leadership:Over a decade of experience in developing and executing innovative global marketing strategies to strengthen market positioning, drive product adoption, and enhance digital experiences. Skilled in creating campaigns that foster robust brand engagement and deepen customer connections. Customer Insight-Driven Campaigns:Leveraging data-driven insights to deliver impactful integrated marketing campaigns across diverse sectors, including film production and advertising. Proven success in elevating brand awareness, amplifying product propositions, and ensuring customer success through targeted, resonant messaging. Cross-Functional Collaboration & Team Leadership:Experienced in blending technical expertise with strong people management skills, building lasting relationships and leading teams to achieve shared objectives. Adept at navigating complex market landscapes, inspiring teams, and driving revenue growth through extended sales funnels and improved product education. Brand Strategy & Positioning:Expert in building and strengthening brand identity through innovative strategies that resonate with target audiences. Skilled in crafting compelling narratives that differentiate brands in competitive markets, enhance brand loyalty, and foster long-term engagement.

Experience

  1. B2b Marketing Strategy Director

    Accenture

    Mar 2026 — Present · Dublin 2, IE

    Currently leading B2B marketing strategy across enterprise GTM, demand generation, CX, and emerging AI-enabled marketing programs.

Education

  • University of Southern California

    Bachelor of Fine Arts (B.F.A.), Writing for Screen and Television

    2009 — 2013

  • General Assembly

    Digital Marketing, Digital Marketing

    2018 — 2018

  • University of Southern California

    Bachelor of Sciences (B.S.) Business Administration, Entrepreneurship/Entrepreneurial Studies

    2009 — 2014

Skills

  • Digital Media
  • Microsoft Office
  • Television
  • Content Strategy
  • Microsoft Word
  • Project Management
  • Digital Marketing
  • Marketing
  • Event Planning
  • Movie Magic
  • Final Draft
  • Script Coverage
  • Video
  • Story Editing
  • Photoshop
  • Creative Strategy
  • Leadership
  • SEO
  • Smo
  • Creative Direction
  • Productions
  • Creative Writing
  • Screenwriting
  • Editing
  • Video Editing
  • Social Networking
  • Outlook
  • Film Production
  • Social Media
  • Public Speaking
  • Youtube
  • Entertainment
  • Blogging
  • Customer Service
  • Research
  • Facebook
  • Treatment Writing
  • Social Media Marketing
  • Microsoft Excel
  • Powerpoint

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Brad Berkenstadt — B2b Marketing Strategy Director at Accenture in Dallas, TX, US | Unifers