Brad Berkenstadt
B2B Marketing Strategy Director at Accenture | Digital Marketing and Content Strategy Leader
- Role
- B2b Marketing Strategy Director at Accenture
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Brad Berkenstadt
Strategic Marketing Leadership:Over a decade of experience in developing and executing innovative global marketing strategies to strengthen market positioning, drive product adoption, and enhance digital experiences. Skilled in creating campaigns that foster robust brand engagement and deepen customer connections. Customer Insight-Driven Campaigns:Leveraging data-driven insights to deliver impactful integrated marketing campaigns across diverse sectors, including film production and advertising. Proven success in elevating brand awareness, amplifying product propositions, and ensuring customer success through targeted, resonant messaging. Cross-Functional Collaboration & Team Leadership:Experienced in blending technical expertise with strong people management skills, building lasting relationships and leading teams to achieve shared objectives. Adept at navigating complex market landscapes, inspiring teams, and driving revenue growth through extended sales funnels and improved product education. Brand Strategy & Positioning:Expert in building and strengthening brand identity through innovative strategies that resonate with target audiences. Skilled in crafting compelling narratives that differentiate brands in competitive markets, enhance brand loyalty, and foster long-term engagement.
Experience
B2b Marketing Strategy Director
Mar 2026 — Present · Dublin 2, IE
Currently leading B2B marketing strategy across enterprise GTM, demand generation, CX, and emerging AI-enabled marketing programs.
Education
University of Southern California
Bachelor of Fine Arts (B.F.A.), Writing for Screen and Television
2009 — 2013
General Assembly
Digital Marketing, Digital Marketing
2018 — 2018
University of Southern California
Bachelor of Sciences (B.S.) Business Administration, Entrepreneurship/Entrepreneurial Studies
2009 — 2014
Skills
- Digital Media
- Microsoft Office
- Television
- Content Strategy
- Microsoft Word
- Project Management
- Digital Marketing
- Marketing
- Event Planning
- Movie Magic
- Final Draft
- Script Coverage
- Video
- Story Editing
- Photoshop
- Creative Strategy
- Leadership
- SEO
- Smo
- Creative Direction
- Productions
- Creative Writing
- Screenwriting
- Editing
- Video Editing
- Social Networking
- Outlook
- Film Production
- Social Media
- Public Speaking
- Youtube
- Entertainment
- Blogging
- Customer Service
- Research
- Treatment Writing
- Social Media Marketing
- Microsoft Excel
- Powerpoint
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