Brad Yee
Principal Product Manager @Measured
San Francisco, CA, US
EMAILS
MOBILE NUMBERS
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WORK HISTORY
May 2025 — Present
Principal Product Manager @Measured
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San Francisco, CA, US
Marketing incrementality links marketing activities directly to business outcomes, acting as the definitive measure of what drives impact — similar to A/B testing, but instead of optimizing digital products, we are optimizing advertising spend.
EDUCATION
2002 — 2006
UC San Diego
B.S., Structural Engineering
2010 — 2011
Duke University
Masters, Engineering Management
ABOUT BRAD YEE
I help leading organizations use data with purpose and drive quantifiable business…
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