Brad Whitt
Channel King | Enterprise Software | Cybersecurity | Primary Research | Equity Research
- Role
- Director, Technology Research at Otr Global
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Brad Whitt
I lead a global team of analysts working on trends in enterprise software and cybersecurity. Our reports are generated from interactions with channel partners (e.g, systems integrators, resellers, distributors, consultants, MSPs) from various ecosystems including Snowflake, Salesforce, ServiceNow, Workday, Atlassian, Oracle, Autodesk, Databricks, Zscaler, Palo Alto, CrowdStrike, CyberArk, Check Point, Splunk, SentinelOne, Okta, etc.
Experience
Director, Technology Research
Oct 2011 — Present · Dallas-Fort Worth, TX, US
OTR is a leading platform for primary research and one of the largest channel research firms servicing the institutional investment community. Founded in 1995, OTR pioneered interview-based methodology and now has more than 130 research personnel, nearly half of whom are international staff based in 12 countries outside the U.S. OTR has developed a deep understanding of complex, global product supply chains and distribution channels by building a comprehensive base of industry sources. OTR completes more than live interviews annually with sources in 25+ countries and uses a unique approach to unite quantitative measures and qualitative responses to uncover inflection points and produce predictive results.
Education
Appalachian State University
BSBA, International Business
1981 — 1985
Wake Forest University School of Business
MBA
1995 — 1997
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