Brad Wallace

About Brad Wallace

25+ years in sales, branding, marketing, and experiential strategy. Retired from full-time roles; selectively taking on project-based and advisory work when the challenge is worth it.I specialize in experiential marketing—building and executing brand experiences that connect emotionally and deliver measurable results. From activations to large-scale events, I help brands show up with clarity and impact.Known for strategic focus, creative problem-solving, and a selectively relentless approach. Open to select consulting or short-term projects where experience and execution matter.

Experience

1. Special Projects Manager

   GO Riteway Transportation Group

   Mar 2025 — Present

   After many fulfilling years in a full-time leadership role, I\'ve transitioned into semi-retirement while continuing to support GO Riteway in a part-time strategic capacity. I remain actively engaged with our valued customers and internal teams, focusing on relationship-building, strategic sales support, and knowledge transfer.

Education

• University of Wisconsin-Milwaukee

  BA

Skills

• Supplier Negotiation
• Press Releases
• Digital Media
• Promotions
• Sales
• New Media
• Advertising Sales
• Research
• Radio
• Broadcast
• Leadership
• Sponsorship
• Radio Promotions
• Marketing Communications
• Facebook
• Radio Broadcasting
• Event Management
• Strategy
• Advertising
• Digital Marketing
• Marketing
• Media Buying
• Copywriting
• Strategic Planning
• Radio Advertising
• Online Marketing
• Email Marketing
• Social Media
• Customer Service
• Contract Negotiation
• Creative Direction
• Public Relations
• Media Relations
• Social Networking
• Social Media Marketing