Brad Thompson
SVP, Local Operations at IPG Mediabrands
- Role
- SVP, Local Operations at IPG Mediabrands
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Brad Thompson
Media Executive | Operations Lead | Change Management Strategist | Project Manager A…
Experience
SVP, Local Operations
Jan 2019 — Present · Detroit, MI, US
Spearheaded the creation of a first-of-its kind Local Investment Operations team, streamlining workflows across three agencies to align with evolving industry needs.• Developed and implemented a comprehensive team restructuring plan, improving operational efficiency by 30%.• Leading the transition to automated, data-driven campaign activation, increasing ROI by 20%. • Centralizing operational processes, reducing redundant effort across teams by 25%. • Established a Local Marketplace Intelligence Hub, aggregating key data to deliver customized insights to internal and external stakeholders.
Skills
- Advertising
- Media Buying
- Broadcast
- Process Improvement
- Data Analysis
- Business Analysis
- Pivot Tables
- Powerpivot
- Microsoft Excel
- Access
- Macro
- Sql
- Media Strategy
- Roi Optimization
- Budget Monitoring
- Integrated Marketing
- Digital Media
- New Media
- Television
- Radio
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