Brad Shaw

About Brad Shaw

Accomplished growth and change leader with a unique blend of expertise in marketing, management, consulting, and coaching. Known for identifying untapped opportunities and accelerating growth across B2B/B2C companies in the CPG, Food & Beverage, Retail, and Professional Services sectors. Proven track record of guiding organizations through pivotal growth stages, bridging strategy to execution, and delivering measurable top- and bottom-line impact for leading consumer brands.Customer-centricity fan whose expertise lies in leveraging insights, data, and technology to drive growth and innovation, enabling organizations to make better and faster decisions. Strategic growth architect who bridges the gap between leadership development and successful business outcomes. Through a combination of coaching and consulting services, empowers leaders and their teams to achieve excellence while guiding businesses toward strategic clarity and growth.Specialties: • Strategic Growth & Change Management• Leadership Development & Coaching• Portfolio & Innovation Strategy• High Performance Team Development• Brand Positioning & Value Proposition Development• Consumer / Customer Segmentation & Targeting• Marketing Leadership / Brand Management• Strategic Insights & Analytics• Strategic Planning & Business Strategy• Management Consulting• Client Service & Business Development• SaaS / DaaS• Retail Execution & Pricing StrategyIndustries include: Consumer Package Goods (CPG), Food, Beverage, Housewares, Retail, Professional Services, Market Research, Data & Technology Services, ConsultingClients include: • Food & Bev: PepsiCo (Quaker, Tropicana, Gatorade, Naked), Molson Coors, Constellation, Perfetti, The Coca-Cola Company, Bob Evans, Ken’s Foods, Mars, Butterball, Vita Coco• Non-Food CPG: Gojo, Conair, American Greetings, Nice-Pak, Irving, First Quality• Restaurant/Retail: Sonic Drive-In, Chili’s, McDonald’s, Best Buy• Industrial/Utilities: Alcoa, Monsanto, Rheem, ComEd• Travel/Entertainment: Harrah’s• Services: CUNA Mutual Group

Experience

1. Leadership Coach

   Exec

   Oct 2022 — Present · Chicago, IL, US

Education

• Georgetown University

  BS, Finance

• University of Michigan - Stephen M. Ross School of Business

  MBA, Marketing, Corporate Strategy

Skills

• Project Management
• Management Consulting
• Leadership
• Brand Architecture
• Brand Equity
• Analysis
• Portfolio Management
• Competitive Analysis
• Strategy
• Analytics
• Business Strategy
• Management
• Segmentation
• Market Analysis
• Brand Management
• Marketing Strategy
• Market Research
• Customer Insight
• Marketing Research
• Marketing Effectiveness
• Big Data
• New Business Development
• Marketing