Brad Shanahan

About Brad Shanahan

I am a strategic, results-driven executive with 30 years of diverse experience in Consumer Products, Sales, Marketing, Brand Management, Client Leadership, Consumer Research, New Business Development, Product Logistics and Finance. I possess a unique skill set of strong sales, marketing, advertising and merchandising expertise built on a solid analytical and financial foundation. I have extensive experience selling, marketing and promoting consumer packaged goods to leading national mass merchants, big-box retailers and consumers. I am a developer of effective marketing concepts that focus on growing brand awareness along with top-line sales and market share. I excel in team building, opportunity development, problem solving and staff oversight. I have a proven track record of achieving organizational and self-defined goals and milestones.• Intricate Knowledge of CPG and Music Industries• Retail Channel Strategist• Brand Marketing & Management• Customer/Client Relationship Management • Consumer Trend Identification• Successful Sales & Marketing Strategies• Innovative Promotional Initiatives • Digital & Traditional Media Planning & Execution• Product Development & Logistics• Strategic & Financial Business Planning• Business Acumen• Goal Achievement• Persuasive Negotiator• Mentor & Coach

Experience

1. Co-founder COO CFO

   Vitaperk

   Jan 2013 — Present · West Bloomfield, MI, US

   Co-Founder of VitaPerk LLC, the creator and manufacturer of innovative consumer products that combine two critical facets of life: coffee and health.EnFuse | Energy Infused Coffee is a full-bodied, medium roast coffee combined with a completely flavorless blend of healthy energy and 15 essential nutrients, all in a convenient pod. A delicious cup of coffee with extraordinary benefits; It\'s coffee, only better- Recently selected by Amazon as an \"Exclusive Amazon Brand\"VitaPerk is the world’s first Nutrient Coffee Energizer, a powdered energy and nutrition boost that can be added to any cup of coffee. VitaPerk provides 15 vitamins & minerals and healthy energy from vitamins B6, B12, guarana and green tea extract. Add VitaPerk to your favorite coffee to take it to the next level-\"Amazon Choice\" product designation- Currently distributed in 11 states and growing

Education

• Michigan State University

  Bachelor of Arts (B.A.), Accounting

  1987 — 1990

Skills

• Brand Management
• Marketing Strategy
• Retail Marketing
• Product Development
• Negotiation
• Marketing Management
• Team Leadership
• Sales Management
• Budgets
• Sales
• Competitive Analysis
• Contract Negotiation
• Selling
• Customer Service
• P&L
• Product Management
• Project Planning
• Business Development
• Strategy
• E-Commerce
• Purchasing
• Strategic Planning
• Product Marketing
• Merchandising
• Social Media Marketing
• Time Management
• Strategic Partnerships
• Retail
• Marketing
• Account Management
• Customer Satisfaction
• New Business Development
• Inventory Management
• Advertising
• Management
• Team Building
• Leadership
• P&L Management
• Income Statement
• Market Planning