Brad Power
Senior Director of Digital Product & User Experience | Transforming eCommerce & Retail Experiences | Expert in Personalization, Omnichannel Strategy & AI Integration
- Role
- Senior Director Digital Product & User Experience at Kendra Scott
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Brad Power
Innovative digital and product leader with 20+ years of experience driving measurable results in eCommerce, retail, and technology. Currently focused on harnessing the power of AI and generative agents to accelerate decision-making and scale business impact.At Kendra Scott, I spearhead digital transformation initiatives across personalization, checkout, and omnichannel strategies. Key achievements include-Boosting conversion by 6.8% and generating $6M in annual savings through payment optimization-Launching internal GPT-style agents, democratizing insights, and streamlining decision-making:*Voice of Customer Agent: Aggregates feedback from social platforms and customer care channels into a self-serve interface, empowering internal teams.*Product Manager Agent: Identifies new feature opportunities, reviews business cases, and analyzes potential impact.*Performance Analyst Agent: Monitors forecasts vs. actuals, suggests improvements, and projects revenue impact.Earlier in my career at McLane, I drove 42% revenue growth through scalable digital strategies. At Orvis, I led a hybrid cloud migration and accelerated product development velocity by 27%. At Whole Foods Market, I helped launch Prime Now delivery, driving a 27% cost reduction while boosting sales.Core Strengths-Leading AI adoption and cross-functional enablement-Driving high-performance teams and organizational design-Crafting customer-centric digital strategies that scale-Product strategy and roadmap execution with measurable resultsI’m always open to connecting with forward-thinking leaders to explore the intersection of AI, digital commerce, and product innovation, and how we can collaborate to drive future success.
Experience
Senior Director Digital Product & User Experience
Dec 2022 — Present
Spearhead product strategy and roadmap for KendraScott.com, focusing on innovation in personalization, checkout, and omnichannel experiences to drive seamless customer journeys-Achieved a 6.8% increase in conversion by optimizing UX and payment processes, directly contributing to improved customer experience and increased revenue-Negotiated a 28% reduction in payment processing fees, delivering $6M+ in savings, and facilitating the expansion of customer segments through cost optimization-Launched an AI-powered Voice of Customer agent, aggregating feedback from Meta, TikTok, Reddit, and more, enabling self-service insights that accelerate internal decision-making-Developed and deployed two generative AI agents: Product Manager and Performance Analyst agents, streamlining decision-making and improving revenue forecasting accuracy-Champion cross-functional alignment across Engineering, UX, Marketing, Care, and Executive stakeholders to deliver scalable, customer-first digital experiences
Education
Saint Mary's College of California
Bachelor’s Degree, Business Administration and Economics
1994
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