Brad Patterson
Innovative Executive level Decision Science & Product Leader | Pricing, Optimization, Sales & Marketing Strategy | Revenue Growth
- Role
- Sr Manager, Decision Science Products at The Walt Disney Company
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Brad Patterson
Decision science and product strategy leader with 20+ years at The Walt Disney Company driving forecasting, optimization, and dynamic pricing products at enterprise scale. I specialize in translating complex business problems into scalable analytics and decision tools that leaders actually use—and that deliver measurable financial impact.My work sits at the intersection of product management, decision science, and revenue strategy. I’ve led multi‑park and multi‑region initiatives across Disney Parks and Resorts, including pricing and yield platforms, demand forecasting, and optimization solutions supporting ticketing, capacity allocation, and long‑term planning. I’ve owned product roadmaps end‑to‑end, partnered closely with senior stakeholders, and led managers and analysts through delivery, adoption, and change.Previously, I led revenue management and marketing strategy teams responsible for large‑scale demand optimization, pricing, and distribution strategy—generating hundreds of millions in incremental annual revenue across global resort portfolios. I’m particularly experienced in applying customer value, forecasting, and optimization techniques to real‑world commercial decisions.I’m known for:• Turning advanced analytics into practical, decision‑ready products• Leading and developing high‑performing managers and teams• Driving alignment across product, finance, operations, and technology• Balancing rigor, usability, and change management to ensure adoptionCurrently focused on decision science product leadership roles where analytics, pricing, and optimization are core to business strategy and growth.
Experience
Sr Manager, Decision Science Products
Jul 2021 — Present · Burbank, CA, US
Drive transformational change through the development of complex analytical solutions that provide science based decisions in pricing and revenue management. Leading a matrix organization of data engineers, data scientists, ui developers and direct management of product owners.
Education
The Ohio State University
Bachelor of Arts - BA, Aviation/Airway Management and Operations
1994 — 1998
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