Brad Nelson

Senior Technical Director of Program Management at WSP

Role
Senior Technical Director, Program Management at WSP in the U.S.
Location
La Crosse, WI, US
LinkedIn followers
500 followers

About Brad Nelson

With over 35 years of experience in the electric utility industry, I’ve built my career on delivering results across complex capital portfolios, programs, and projects—primarily in transmission and distribution (T&D). I specialize in transforming project delivery through PMO implementation, continuous improvement, and Lean methodology.My journey has spanned from field operations to enterprise-level program management. I’ve led the planning, execution, and optimization of multi-billion-dollar initiatives—including CapX2020 and Badger Coulee—while building cross-functional strategies that connect engineering, construction, regulatory, and finance. Whether I\'m developing predictive analytics tools, leading construction readiness improvements, or navigating regulatory filings, I thrive on bringing structure to complexity and turning vision into reality.At my core, I’m a builder of processes and teams. I’m passionate about mentoring professionals, establishing scalable systems, and identifying performance gaps that lead to lasting improvement. I value clarity, collaboration, and the continuous pursuit of better ways to manage capital investments that keep the lights on.Let’s connect if you’re interested in discussing T&D capital execution, project delivery improvement, or program management strategy.

Experience

  1. Senior Technical Director, Program Management

    WSP in the U.S.

    Jan 2026 — Present

    Acquired by WSP October 2024

Education

  • Cardinal Stritch University

    BS, Business, Finance, Economics

  • Viterbo University

    MBA, Business, Finance, Ethics, Leadership

  • Chippewa Valley Technical College

    Associate of Science - AS, Civil Structural Design

Skills

  • Integration
  • Project Portfolio Management
  • Electric Power
  • Power Generation
  • Leadership
  • Management
  • Program Management
  • Process Improvement
  • Contract Management
  • Project Planning
  • Project Management
  • Power Systems
  • Energy
  • Renewable Energy
  • Risk Management
  • Transmission
  • Budgets

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Brad Nelson — Senior Technical Director, Program Management at WSP in the U.S. in La Crosse, WI, US | Unifers