Brad Nelson
Associate Director, Business Affairs at Publicis Media
- Role
- Associate Director, Business Affairs at Publicis Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brad Nelson
Experienced transactional attorney in the sports, media and entertainment space.
Experience
Associate Director, Business Affairs
Aug 2021 — Present
Business Affairs lead for all sports, experiential, gaming, metaverse, Web3, NFT and AI-related campaigns, including organizing, preparing, and conducting presentations and training sessions on gaming, Web3, NFTs and AI in marketing and advertising, as well as creating legal and strategic playbooks on how to handle such programs. Draft, review and negotiate advertising, marketing and sponsorship agreements, as well as direct talent and influencer deals and AI/Web3/metaverse/NFT-related marketing and advertising campaigns. Manage and mitigate risks associated with custom content programs in digital media buys. Advise client teams and vendors on FTC requirements. Manage content review across multiple agency clients from campaign development through execution. Partner with client teams on influencer and marketing campaigns throughout the sports, media and entertainment industry.
Education
New York University
Masters of Science, Sports Business & Management; Minor: Marketing & Media
2007 — 2009
Lehigh University
Bachelor of Arts, Sociology
2003 — 2007
Cardozo School of Law
Juris Doctor, Concentration in Intellectual Property
2009 — 2012
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