Brad MacDonald
Vice President, Loyalty Strategy at Epsilon
- Role
- Vice President, Loyalty at Epsilon
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Brad MacDonald
Strategic marketing leader with a passion for customer retention and loyalty. Possesses a unique combination of a technical background with several years of strategic marketing experience, leading several marketing teams and programs. Ability to design programs and experiences from the customer perspective with proven results.
Experience
Vice President, Loyalty
Nov 2021 — Present · US
Responsible for Epsilon\'s go-to-market strategy for our loyalty offerings.
Education
Harvard Extension School
Marketing Management and Digital Strategy Graduate Certificate
Brigham Young University
MBA, Supply Chain Management
2003 — 2005
University of Utah
BS, Computer Science
1999 — 2002
Skills
- Analytics
- Business Strategy
- Leadership
- Loyalty Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Research
- Customer Relationship Management (Crm)
- Forecasting
- Brand Architecture
- Strategic Planning
- Strategy
- E-Commerce
- Business Development
- Product Development
- Analysis
- Data Analysis
- Process Improvement
- Brand Development
- Segmentation
- Data Mining
- Business Analysis
- Budgets
- Team Building
- Management
- Program Management
- Team Leadership
- Marketing
- Vendor Management
- Project Management
- Competitive Analysis
- Strategic Partnerships
- Contract Negotiation
- Crm
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