Brad Carlson

About Brad Carlson

ABOUTFocused, creative and ambitious with more than 15 years of experience centered on leading sales and marketing operations. In addition to the career history listed below, also involved in community-based efforts due to passion for workplace equality. HIGHLIGHTS*Excellent Strategy, Resource Allocation, and Market Planning skills to maximize impact of programs, promotions, and go to market initiatives. Have led strategy and execution for many product launches both nationally and in confined and test markets.*Extensive experience Leading and Developing Sales and Marketing Team & Individual capability: For example: In current capacity, heading a team which promotes and sells products to many of the largest retailers and wholesalers in the Northeast Region.*Broad organizational experience to recruit for excellence and build a pipeline of talented, capable professionals: Championed recruiting efforts & events at University at Buffalo, Buffalo State University, Syracuse University*Leader of Corporate Cultural Change to maximize team effectiveness and company financial return. Leadership roles in multiple company Employee Resource Groups.CORE SKILLSStrategic Planning, Trade Marketing, Sales, Branding, Key Account Selling, Program Development, Mobile APP Marketing, Competitive Analysis, Promotion, Business, Recruitment, Organizational Development, Performance Assessment, Inventory Control, Consumer Insights, C-Level Relationship Building, Category Management, Communication, Hi-Po Advancement

Experience

1. Vice President, Sales

   NielsenIQ

   Jun 2025 — Present

Education

• Cornell University

  Bachelor of Science - BS

• University at Buffalo School of Management, The State University of New York

  Master of Business Administration (MBA)