Brad Johnson
CEO, Verde Farms | Championing a Better Food System | Team-Driven Leader
- Role
- Chief Executive Officer at Verde Farms
- Location
- Gallatin, TN, US
- LinkedIn followers
- 500 followers
About Brad Johnson
With roots in farming, and a corporate career in consumer goods marketing, it’s a full circle moment to currently serve as CEO of Verde Farms, the leading provider of sustainable, organic, grass-Fed, 100% pasture-raised beef.Prior to this role, I served as President at Verde Farms, Chief Commercial Officer and General Manager at Hungry Planet, and Chief Marketing Officer at Nature\'s Variety. Throughout my career, I have been passionate about driving growth, refining brand positioning, and leading innovation across multiple markets. My strategic mindset, combined with a passion for sustainability and health, has consistently driven results, from accelerating sales growth to building high-performing teams. With a background that also includes roles at Hershey, MillerCoors, and McKinsey & Company, I bring a breadth of knowledge and experience to the table.
Experience
Chief Executive Officer
Jan 2024 — Present · St Louis, MO, US
Education
University of California, Berkeley, Haas School of Business
MBA, Marketing/Strategy
2000 — 2002
University of Washington
BA, Economics
1993 — 1997
Skills
- Marketing
- Customer Insight
- Competitive Analysis
- Brand Development
- Segmentation
- Integrated Marketing
- Strategy
- Brand Management
- Cross-Functional Team Leadership
- P
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