Brad Hover

About Brad Hover

President/CEO with a record of leading teams to dramatically increase revenues and…

Experience

1. Founder

   Healthy Food Ingredients, LLC

   May 2011 — Present · Kansas City, MO, US

   Healthy Food Ingredients, LLC (“HFI”) has been created to capitalize on the significant, sustained shift in consumer behavior increasing the demand for foods that exert a positive influence on health and wellness. Nutritional label reading has become the norm, while foods with natural and organic ingredients continue to capture an increasing share of diet.The company has acquired businesses that procure grains, then add value by processing them into healthy food ingredients used by food manufacturers and foodservice operators. HFI is singularly focused on Identity Preserved, non-GMO, ancient grains and gluten free products. HFI Business Model Attributes1. Customer Relationships HFI’s sales and logistics team have long-standing relationships with buyers who value consistent product quality, customer service and the ability to source multiple grain ingredients in significant volume from one provider. Grower Relationships The constituent companies of HFI have developed strong relationships with their growers/farmers. Many of these relationships are symbiotic and extend over generations.3. Diversified Global Sales Platform and Product Offerings. The company’s global sales platform provides HFI with significant advantages both in terms of selling products at the highest value and sourcing product cost effectively. HFI’s multimodal transportation and logistics capabilities allow the company to source and deliver bulk and packaged grains to customers by truck, rail, vessel or intermodal freight maintaining control of product from origination to destination. Traceability, Identity Preservation and Segregation The growing trend toward more rigorous disclosure of sources, methods of production and the content of processed foods creates opportunities for HFI.