Brad Higginbotham

About Brad Higginbotham

I’m a servant-minded executive leader in analytics, insights, and strategy with 20+ years of experience across consumer goods, retail, and foodservice. My career has focused on building high-performing teams and transforming complex data into clear, actionable guidance that drives growth, operational excellence, and innovation.Currently, I lead global business intelligence, consumer insights, and advanced analytics at Helen of Troy, overseeing capabilities spanning consumer, shopper, media, syndicated, POS, and ecommerce data. I’ve built enterprise analytics centers of excellence, modernized reporting and visualization platforms, and partnered closely with senior leadership to inform strategic investment and growth decisions. My work has helped organizations improve forecasting, optimize marketing effectiveness, unlock new growth opportunities, and accelerate decision-making across commercial teams.Earlier in my career, I held senior leadership roles at Walmart (Sam’s Club), Sysco, Coca-Cola, and Dr Pepper Snapple Group, where I led category, insights, and commercialization initiatives that strengthened retailer partnerships, improved execution, and delivered sustainable business impact.My leadership philosophy is rooted in servant leadership. I focus on developing people, providing timely and actionable feedback, and creating environments where teams feel empowered to do their best work. I’m hands-on when needed, value collaboration over hierarchy, and believe analytics delivers the greatest value when it enables people—not just reports.I’m passionate about operating at the intersection of data, strategy, and leadership, and I’m especially energized by opportunities to build insights capabilities that scale impact across organizations.Core interests:• Consumer & shopper insights• Analytics & BI transformation• Growth and commercial strategy• Team development and culture building• Consulting and advisory leadership within consumer goods

Experience

1. Member, Market Insights Council

   The Conference Board

   Sep 2025 — Present

   Contribute to peer-level discussions on consumer, shopper, and market insights trends impacting global organizations- Collaborate with senior insights leaders across industries to shape best practices in analytics and decision-making.

Education

• University of Alabama at Birmingham

  Bachelor of Science (BS), Marketing

  1999 — 2001

Skills

• Cross-Functional Team Leadership
• Categorization
• Strategy
• Grocery
• Cpg Industry
• Iri
• Trade Marketing
• Consumer Products
• Shopper Marketing
• Analytics
• Retail
• Retail Category Management
• Jda
• Key Account Development
• Management
• Fmcg
• Strategic Leadership
• Marketing
• Pricing
• Nielsen
• Customer Insight
• Brand Architecture