Brad Harraman
Director, Brierley Institute for Customer Engagement @Smu Cox School Of Business
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WORK HISTORY
Director, Brierley Institute for Customer Engagement @Smu Cox School Of Business
Dallas, TX, US
The nation’s first academic institute devoted to the study of customer engagement. MBA candidates with a marketing concentration at SMU’s Cox School of Business can add a specialization in Customer Engagement by taking four highly specialized electives. A community of students, academics and corporate leaders, the institute examines and explores why customers engage with brands, and how that engagement drives loyalty and value.
EDUCATION
SMU Cox School of Business
BBA, Marketing, Finance, Economics
SKILLS
ABOUT BRAD HARRAMAN
A proven customer engagement executive with extensive hands-on experience managing the creation of real-time, customer-centric marketing and technology experiences that inspire company growth and profitability.Unique expertise in the business development, management and oversight of multi-partner programmatic loyalty, customer engagement and sophisticated CRM programs appealing to specific market segments, including: retail, travel, CPG and QSR.Areas of experience:* Direct Marketing, Digital Marketing, CRM* Project Leadership * Loyalty Program Design and Implementation* Strategic Planning, Growth Strategy, Innovation* Financial Modeling and Planning* Database Management, Insights, Analytics* Complex Problem Solving* Market Research
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