Brad Guthrie
Assistant Product Line Manager @Altra Running
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WORK HISTORY
Assistant Product Line Manager @Altra Running
Denver, CO, US
Manage new product creation for Trail, Hike, and Road Racing footwear, driving alignment across performance, consumer, and commercial priorities-Collaborate cross-functionally to translate product vision into executable footwear concepts from early brief through market launch-Convert athlete insight, wear testing, and consumer research into compelling product stories that guide design and development decisions-Present line strategy and product vision at internal stage gates and to key retail partners, influencing buy-in and commercial confidence-Lead runner focus groups to gather qualitative insights that shape fit, performance, durability, and future roadmap direction.
EDUCATION
University of Illinois Chicago
Bachelor’s Degree, Industrial and Product Design
Saginaw Valley State University
Graphic Design
ABOUT BRAD GUTHRIE
I’m a CODA, with American Sign Language as my first language-an experience that shaped my leadership style around empathy, intuition, and deep listening.I work as a Product Line Manager in the footwear industry and am a passionate trail runner. I bring together athlete insight, storytelling, and problem-solving to develop performance footwear grounded in real runner needs and on-trail experience. My role often centers on translating raw feedback into meaningful product-shoes that connect emotionally and perform where it matters.To me, product is human. It’s how we move, connect, and communicate.Portfolio: Brad-Guthrie.comInstagram:@Brad_Guthrie_Portfolio
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