Brad Dugan
Senior Director, Ticketing & Public Events at San Francisco 49ers (Levi\'s® Stadium)
- Role
- Senior Director, Ticketing & Public Events at San Francisco 49ers
- Location
- Santa Clara, CA, US
- LinkedIn followers
- 500 followers
About Brad Dugan
Experienced ticketing veteran with a high level of experience in NFL, concert and other event ticketing operations, box office management, new venues, emerging ticket technologies, and inventory and dynamic pricing strategy. Additional expertise in event booking, deal structures, and related financial projection modeling.
Experience
Senior Director, Ticketing & Public Events
Apr 2022 — Present
Experienced Ticketing Veteran• Oversees a department managing 49ers and Levi\'s® Stadium event ticketing, single game sales strategy, seat licenses, collections and reconciliation, and ticket reporting.• Led pricing and inventory strategies that have landed the club in the top 4 of NFL revenue every year since 2014.• Generated the highest grossing gate in NFL regular season history, as well as 6 of the top 10 gates, through aggressive pricing and inventory strategies.• Created a best-in-class seat relocation system that generates $1M+ incremental revenue annually.• Led Levi\'s Stadiums large scale, non-NFL event booking business to it\'s most successful year in venue history.High Level of Experience• NFL, concert and event ticketing operations• Box office management• Emerging ticket technologies• Inventory and dynamic pricing strategy• Ticketmaster Platinum / granular pricing• Concert and soccer event booking• Deal structures• Financial projection modelingHigh Profile Events• NHL Stadium Series• Wrestlemania• Copa América Centenario• Super Bowl XLVII, LIV, (participant team)• Super Bowl 50 and LX (host venue)• Super Bowl LI, LIX (league ticketing)• College Football Playoff National Championship• 2026 FIFA World Cup
Education
California State University - East Bay
BS, Business Administration / Emphasis in Production & Operations Management
2002 — 2006
Skills
- Ticket Operations
- Sports Management
- Entertainment Industry
- Ticketing
- Event Planning
- Ticketmaster Host
- Ticketmaster
- Operations Management
- Event Management
- Ticketing Systems
- Game Day Operations
- Archtics
- Customer Service
- Account Reconciliation
- Customer Service Management
- Event Ticketing
- Graphics Editing
- Archtics Ticketing System
- Html
- Ticket Sales
- Order Fulfillment
- Ticketing Software
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