Brad Devine

About Brad Devine

As a Senior Analyst for Marketing Measurement and Reporting at Bath and Body Works, I leverage media mix modeling to inform how we allocate our marketing budget and measure our return on investment. I have over nine years of experience as a business analyst, working with both brick and mortar and eCommerce operations.I have also provided support to our marketing and insights teams through ad hoc reporting, dashboard development, and customer data analysis. I have strong skills in Adobe Target, A/B testing, and problem solving. My goal is to help my employer deliver the best possible shopping experience and value to our customers.

Experience

1. Sr Analyst for Marketing Measurement and Reporting

   Bath & Body Works

   Mar 2024 — Present · Columbus, OH, US

   As a Sr. Analyst for Marketing Measurement and Reporting, I sit at the intersection of Marketing, Analytics, and Technology and function to help expand our Marketing Technology capabilities to ‘get us to next.’ With focus on our Marketing Reporting and Measurement tool set, I work to build and continuously improve a set of products that enable our marketing teams to make more informed decisions in the spirit of growing the business and optimizing our investments. Serving as a subject matter expert, I partner with internal customers to identify, propose, implement, build, and champion the best tools and processes to drive efficiency and support the continued growth of the business; while being responsible for governance,standardization, documentation, and accuracy of data.

Education

• Kent State University

  Associates, Science

  1998 — 2001

• Kent State University

  Bachelor's, Business management

  1998 — 2007

Skills

• Forecasting
• Project Management
• Leadership
• Data Analysis
• Customer Satisfaction
• Recruiting
• Teammate
• Process Improvement
• Marketing
• Retail
• Sales
• Inventory Management
• Coaching
• Analysis
• Time Management