Brad Crohurst

About Brad Crohurst

I’m a dedicated roofing professional and sales representative at AZ Roof Co, known for…

Experience

1. Sales Marketing Manager

   Arizona Roofers

   Jul 2025 — Present · AZ, US

   I lead a high-performing team of roofing sales professionals focused exclusively on company-generated leads. My role centers on driving revenue growth, optimizing lead conversion processes, and cultivating a results-driven culture through strong leadership, training, and accountability.Key Responsibilities:Lead Management & ConversionAssign and manage inbound leads based on rep capacity and performance.Ensure timely, consistent, and professional follow-up on all leads.Monitor conversion metrics and refine follow-up processes to minimize drop-off.Coordinate with Inside Sales and reception to streamline lead routing and responsiveness.Ensure CRM data integrity through accurate status updates, notes, and task tracking.Team Coaching & DevelopmentConduct regular one-on-one performance reviews and coaching sessions.Lead daily huddles and structured weekly sales training.Reinforce best practices in objection handling, deal structuring, and value-based selling.Provide reps with marketing tools, support, and live deal troubleshooting as needed.Address performance gaps and implement corrective actions when necessary.Process Implementation & AccountabilityStandardize and enforce sales processes for all inbound lead handling.Ensure consistent use of sales scripts, pitch formats, and workflows.Maintain high standards for CRM usage, follow-ups, and deal documentation.Collaborate with leadership on sales contests, policy updates, and process improvements.Sales Tracking & ReportingTrack key performance indicators including close rates, revenue per deal, and sales velocity.Generate weekly performance dashboards and reports for leadership.Deliver insights on rep productivity, deal pipeline, and conversion opportunities.Cross-Department CollaborationPartner with Production to ensure smooth handoffs of sold jobs.Provide Marketing with feedback on lead quality and source performance.

Education

• University of Arizona

  Environmental Design

  1998 — 2001

Skills

• Solar
• Photovoltaics
• Renewable Energy
• Energy Efficiency
• Alternative Energy
• Sustainable Energy
• Energy
• Sustainability
• Solar Power
• Cleantech
• Solar Pv
• Energy Audits
• Sustainable Business
• Green
• Energy Management
• Energy Conservation
• Solar Energy
• Green Technology
• Business Development
• Marketing
• New Business Development
• Sales