Brad Couvillon

About Brad Couvillon

I’ve spent my career being the person teams turn to when logistics needs help.That\'s because I manage logistics using a three-pillar structure:• Operations (day-to-day execution)• Analytics (turning data into actionable insights)• Strategy (capitalizing on the insights with long-term planning and optimization)In my experience, many people view \"logistics management\" as only the Operations pillar, but that leaves a substantial amount of visibility, process optimization, and capital on the table.I’ve worked in a wide range of verticals including automotive, heavy equipment, and medical device manufacturing environments, and I learned that the most competitive companies don’t treat logistics as just the cost of doing business.I managed difficult situations, brought logic and reason, and helped teams use facts and data to make good business decisions, whether that meant stabilizing day-to-day operations or optimizing the network to improve performance while minimizing costs.That experience is why I work as a fractional supply chain and logistics leader for small and midsized businesses.My ideal client usually fits one or more of these profiles:* Employee count 12 months* Has suboptimal inventory levels* Lacks ample visibility of inbound material* Wants to take that next step beyond tactical, day-to-day logistics management but isn\'t sure what that step isIn fractional engagements, I become the logistics owner the business doesn’t yet have.The results are consistent:* 20%+ freight cost reductions*$2M+ per year removed from transportation spend* 50% reductions in freight damage*$1M+ inventory discrepancies identified and corrected* Systems built to track and protect $500M+ in high-value equipmentPeople I’ve worked with describe my style as organized, analytical, and practical, bringing operational experience, financial discipline, and a logical approach to complex logistics problems.Most clients already have “someone” coordinating logistics, but what they\'re missing is clear ownership and direction. Fractional leadership provides Director- and VP-level capability without committing to a full-time role too early.Send me a message and we’ll talk through whether fractional logistics leadership fits where your business is today. A fractional engagement of this caliber often starts to pay for itself (and then some) within a matter of weeks. It\'s at least worth a free conversation.

Experience

1. Fractional Head of Logistics

   Motive Logistics Consulting

   Nov 2023 — Present · Greenville, SC, US

   Provide fractional logistics leadership for small and midsized manufacturers and distributors that lack dedicated senior logistics ownership. Serve as interim VP or Director of Logistics, accountable for logistics strategy, transportation performance, cost control, and execution alignment without full-time executive headcount.Core responsibilities include:• Logistics strategy and operating model design• Transportation network optimization and mode strategy (FTL, LTL, parcel, ocean, air)• Freight cost reduction through lane analysis, consolidation, and carrier procurement• Carrier performance management, scorecards, and KPIs• Cost-to-serve, freight, and inventory analysis to support margin and cash flow decisions• Oversight and enablement of logistics coordinators, managers, and analysts• Logistics risk identification across cost, service, capacity, and compliance• Process and system design support (TMS, WMS, reporting and analytics)• Establishing operating cadence and decision frameworks for logistics ownershipEngagements are hands-on and adaptive, blending strategic direction, data analysis, and operational problem-solving based on business needs.Designed for organizations where logistics has become too complex to manage as a secondary responsibility, but where a full-time VP or Director role is premature.Focus is on clear ownership, better decisions, and measurable improvement, using facts and data to make good business decisions.

Education

• Louisiana Tech University

  Bachelor of Science (B.S.), Finance, General

  2000 — 2004