Brad Cottrell

About Brad Cottrell

I’m the Chief Sales Officer at LIV, where I lead sales strategy and execution for a fast-growing fire and public safety SaaS platform serving Authorities Having Jurisdiction (AHJs), fire prevention bureaus, and municipalities nationwide.I bring more than a decade of experience building and scaling sales organizations in fire, EMS, and healthcare technology. Prior to LIV, I spent over ten years at ESO Solutions, helping scale the company from an early-stage startup into a market-leading public safety SaaS provider serving thousands of fire departments, EMS agencies, and hospitals across North America.Earlier in my career, I served as a wildland firefighter and paramedic. That first-hand experience shapes how I lead teams, work with customers, and evaluate technology. I understand the operational realities fire departments and AHJs face, and I’m focused on helping them modernize inspection, compliance, and fire prevention through practical, scalable software.Based in Austin, I’m passionate about building teams, developing leaders, and supporting the public safety professionals who protect their communities every day.

Experience

1. Chief Sales Officer

   LIV

   Jan 2026 — Present · Austin, TX, US

   Lead sales strategy and execution for LIV’s fire safety and ITM compliance platform, serving AHJs, fire prevention bureaus, municipalities, and regulatory agencies. Partner with the executive team to scale go-to-market operations, deepen customer relationships, and expand platform adoption across the fire safety ecosystem.

Education

• Moorpark College

  General Education

  1989 — 1992

Skills

• New Business Development
• Healthcare
• Salesforce.com
• Contract Negotiation
• Selling
• Ems