Brad Cates

About Brad Cates

OVERVIEW:Furniture category and associated retail industry executive, experienced at leading successful organizations by building productive management teams and profitable business strategies. Innovator in omni-channel sales and marketing efforts, including national retail chains, contract, hospitality, A&D, interior design, catalog, online and direct to consumer efforts. Extensive experience with global sourcing and associated container logistics. Recognized on multiple occasions by the industry for leadership and innovation.SKILLS: Brand Management, Budgeting, Change Management, Concept Development, Continuous ImprovementCustomer Relations, Digital Marketing, Employee Development, Financial Analysis, Lease Negotiation/ Real Estate, Management Development, Market Planning, Market Research, Merchandising, Performance Management, Public Relations, Pricing, Sales Management - Global, Sales Training, Strategic Marketing, Strategic PlanningSALES MANAGEMENT EXPERIENCE:United States, Canada, Mexico, Dominican Republic, China, Colombia, Venezuela, Chile, Brazil, United Kingdom, Egypt, Thailand, Russia, Australia, Japan, Ecuador, Peru, Argentina, GuatemalaPRODUCT DEVELOPMENT EXPERIENCE:United States, China, Italy, Holland, Indonesia, Philippines EXECUTED PRODUCT DEVELOPMENT CATEGORIES:Bedroom, Dining Room, Occasional, Living Room, Lighting, Wall Art, Rugs, Sofas, Chairs, Motion, Ergonomic Seating, AccessoriesSALES VOLUME MANAGED:$10M to $350M AnnualTEAM SIZE MANAGED:40 to 200+PERSONAL:Residence - Lexington NCStatus - Married 30 yearsChildren - Two Health - ExcellentAge - 52

Experience

1. President and Chief Executive Officer

   Sarreid Ltd

   Feb 2021 — Present · Wilson, NC, US

Education

• East Carolina University

  Bachelor of Science - BS, Management Studies

  1985 — 1989

• Elon University

  Master of Business Administration (MBA) - Not Completed

  1991 — 1993

Skills

• Sales Management
• International Sales
• Sales
• Product Development
• Visual Merchandising
• P&L Management
• Public Speaking
• Retail
• B2b
• Inventory Management
• Coaching
• Business-to-Business (B2b)
• Marketing
• Strategic Planning
• Merchandising
• Purchasing
• Cross-Functional Team Leadership
• Marketing Strategy
• Forecasting
• Pricing
• Sales Operations
• Customer Service
• Staff Development
• Account Management
• Business Development
• Negotiation
• Marketing Management
• Leadership Development
• Leadership
• Selling
• Team Building
• Management
• Public Relations
• Training
• New Business Development
• Business Planning