Brad Buchanan

About Brad Buchanan

Highly driven sales professional, experienced in multi-screen digital campaigns designed…

Experience

1. Integrated Media Manager - Strategic Partnerships

   Nexstar Media Group, Inc.

   Feb 2021 — Present · Denver, CO, US

   Focused on building lasting relationships with large corporations and running long line/national campaigns to increase awareness and help promote current initiatives. Find creative ways to earn trust and confidence with C-Suite officers, ownership groups and hiring managers inside the corporations to uncover new opportunities to grow share. Analyze campaigns daily and report the data or trends to secure business and stay ahead of needs to ensure customer retention. Use a high-touch philosophy to gain trust and be the go-to for all needs by having a personalized relationship built on trust. Incorporate digital targeting and utilize search engines/various ad-exchanges available to serve targeted compelling creative. Grow share online across all platforms and build out specific growth models to incorporate digital and linear options for the client, based on current trends and data online. Always an advocate for the client, ensure proper follow-up action is taken to meet metrics established. Work closely with large national brands to expand the footprint, grow revenue and help with recruitment details when needed. Industries of focus include healthcare; Centura Health/Common Spirit hospital groups, Rocky Mtn. Cancer Centers, HCA, TIAA- Cref, National Jewish Health and more. QSR and Capital Groups include Arbys, Subway, Sonic Drive-In, Jimmie Johns, Freddys Frozen Custards, Wendys and other local brands and franchises. Automotive within all service and sales lines at all levels, tier 1, 2, and 3 including; Chevy Intl. Corp, Ford/Lincoln, Hyundai/Genesis, Toyota/Lexus, Mtn States Ford, Landmark Lincoln, Shortline Buick/GMC, KIA and other locally owned groups).

Education

• Clemson University

  Bachelors - Business Management, Marketing / Media Studies

  2001 — 2005

• Jim Doyle Power of Media Sales 2013, 2014, 2015, 2021, 2022, 2023

  Course Completion , Sales and Media

  2013 — 2015

Skills

• Customer Retention
• Training
• New Business Development
• B2b
• Management
• Technical Recruiting
• Interviews
• Competitive Analysis
• Selling
• Start-Ups
• Financial Services
• Crm
• Networking
• Analysis
• Market Research
• Talent Acquisition
• Sourcing
• Credit Analysis
• Recruiting
• Market Planning
• Business Development
• Digital Marketing
• Leadership
• Business Planning
• Sales
• Direct Sales
• Marketing Communications
• Integrated Marketing
• Strategic Partnerships
• Finance
• Sales Process
• Strategy
• Marketing
• Lead Generation
• Sales Presentations
• Social Networking
• Social Media Marketing
• Banking
• Salesforce.com
• Negotiation