Brad J Bertucci
Beverage Alcohol Commercial Leader | Distributor Performance & Pricing Strategy | Multi-State Market Execution “ I believe performance should be expected, not negotiated.”
- Role
- Chain Sales Manager (Csm) at Capital City Beverage Inc
- Location
- Madison, MS, US
- LinkedIn followers
- 500 followers
About Brad J Bertucci
I build accountable markets. For more than 10 years in beverage alcohol, I have led distributor performance, pricing strategy, and multi-state execution with a clear standard: alignment to plan, disciplined execution, and measurable results.In a performance evaluation, I was once described as a “Pitbull with tact.” The phrase stayed with me because it reflects how I operate — relentless about standards, structured in accountability, and professional in partnership. I push for performance without compromising relationships.Currently serving as Chain Sales Manager at Capital City Beverage, I lead commercial strategy and distributor accountability across major regional and national chains while overseeing 2 Large Format Grocery Managers, 1 Sales Supervisor, and 20+ merchandisers. By enforcing KPI cadence, pricing discipline, and programming compliance, our team delivered:• +5% depletions /+6.7% dollar growth (2024)• +3% depletions /+4.8% dollar growth (2025)Previously, as Area Sales Manager across Louisiana, Mississippi, and Arkansas, I led distributor performance across 31 wholesale partners and delivered 100%, 102%, and 112% vs. plan over three consecutive years.My focus areas:• Distributor performance leadership• Retail pricing integrity and price execution• CPC investment optimization• Chain and key account strategy• Multi-state wholesaler alignmentI believe performance standards should be clear, measurable, and consistently enforced. Based in Madison, MS | Open to Relocation (Preferred: New Orleans or MS Gulf Coast)| Remote-Ready | Southeast Expertise
Experience
Chain Sales Manager (Csm)
Jan 2024 — Present · Jackson, MS, US
Lead commercial strategy and distributor accountability across major regional and national chains in Mississippi.Oversee 2 Large Format Grocery Managers, 1 Sales Supervisor, and 20+ merchandisers• Enforce KPI cadence, pricing compliance, and execution standards• Delivered +5% depletions /+6.7% dollar growth (2024)• Delivered +3% depletions /+4.8% dollar growth (2025)
Education
The University of Southern Mississippi
Bachelor of Business Administration - BBA, Marketing/Marketing Management
2009 — 2013
Skills
- Social Media
- Networking
- Time Management
- Microsoft Office
- Sales
- Marketing
- Event Planning
- Public Speaking
- Negotiation
- Microsoft Word
- Leadership
- Cold Calling Experience
- Building Relationships
- Project Management
- Advertising
- Cold Calling
- Microsoft Excel
- Powerpoint
- Customer Service
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