Brad J Bertucci

Beverage Alcohol Commercial Leader | Distributor Performance & Pricing Strategy | Multi-State Market Execution “ I believe performance should be expected, not negotiated.”

Role
Chain Sales Manager (Csm) at Capital City Beverage Inc
Location
Madison, MS, US
LinkedIn followers
500 followers

About Brad J Bertucci

I build accountable markets. For more than 10 years in beverage alcohol, I have led distributor performance, pricing strategy, and multi-state execution with a clear standard: alignment to plan, disciplined execution, and measurable results.In a performance evaluation, I was once described as a “Pitbull with tact.” The phrase stayed with me because it reflects how I operate — relentless about standards, structured in accountability, and professional in partnership. I push for performance without compromising relationships.Currently serving as Chain Sales Manager at Capital City Beverage, I lead commercial strategy and distributor accountability across major regional and national chains while overseeing 2 Large Format Grocery Managers, 1 Sales Supervisor, and 20+ merchandisers. By enforcing KPI cadence, pricing discipline, and programming compliance, our team delivered:• +5% depletions /+6.7% dollar growth (2024)• +3% depletions /+4.8% dollar growth (2025)Previously, as Area Sales Manager across Louisiana, Mississippi, and Arkansas, I led distributor performance across 31 wholesale partners and delivered 100%, 102%, and 112% vs. plan over three consecutive years.My focus areas:• Distributor performance leadership• Retail pricing integrity and price execution• CPC investment optimization• Chain and key account strategy• Multi-state wholesaler alignmentI believe performance standards should be clear, measurable, and consistently enforced. Based in Madison, MS | Open to Relocation (Preferred: New Orleans or MS Gulf Coast)| Remote-Ready | Southeast Expertise

Experience

  1. Chain Sales Manager (Csm)

    Capital City Beverage Inc

    Jan 2024 — Present · Jackson, MS, US

    Lead commercial strategy and distributor accountability across major regional and national chains in Mississippi.Oversee 2 Large Format Grocery Managers, 1 Sales Supervisor, and 20+ merchandisers• Enforce KPI cadence, pricing compliance, and execution standards• Delivered +5% depletions /+6.7% dollar growth (2024)• Delivered +3% depletions /+4.8% dollar growth (2025)

Education

  • The University of Southern Mississippi

    Bachelor of Business Administration - BBA, Marketing/Marketing Management

    2009 — 2013

Skills

  • Social Media
  • Networking
  • Time Management
  • Microsoft Office
  • Sales
  • Marketing
  • Event Planning
  • Public Speaking
  • Negotiation
  • Microsoft Word
  • Leadership
  • Cold Calling Experience
  • Building Relationships
  • Project Management
  • Advertising
  • Cold Calling
  • Microsoft Excel
  • Powerpoint
  • Customer Service

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Brad J Bertucci — Chain Sales Manager (Csm) at Capital City Beverage Inc in Madison, MS, US | Unifers