Brad Beneski

About Brad Beneski

Leading our brand into prosperous, revenue-generating opportunities through quality brewing, impactful sales programming, and unique customer experiences.

Experience

1. Director of Business Administration

   Wallenpaupack Brewing Co

   Jan 2023 — Present · Hawley, PA, US

   Sales & Strategy: Drove 30% sales growth in 2023 and 12.5% in 2024 despite a declining market. Analyzed performance, optimized pricing/distribution, and identified new opportunities.Marketing & Branding: Led digital, social, and PR efforts; ensured brand consistency; represented brewery in media to boost awareness.Compliance: Oversaw regulatory adherence (OSHA, PLCB, Dept. of Ag, etc.) to maintain operational integrity.Product & Portfolio: Partnered with production to shape product strategy based on market trends and consumer demand including the addition of a World Beer Cup and Great American Beer Festival medaling brand in Kroon.Distribution: Launched two wholesalers and built key partnerships to expand reach and drive sales execution.Leadership: Guided strategic growth across channels, strengthening relationships with distributors and industry partners.

Education

• Lakeland Junior/Senior High School

  Diploma

  1998 — 2004

• Penn State University

  Bachelor's degree

  2004 — 2010

Skills

• Logistics
• Event Planning
• Brand Development
• Microsoft Word
• Restaurants
• Management
• Wine
• Quality Assurance
• Microsoft Excel
• Food
• Wine Tasting
• Beverage Industry
• Powerpoint
• Food Safety
• Time Management
• Event Management
• Alcoholic Beverages
• Strategic Planning
• Process Improvement
• Craft Beer
• Sales Operations
• Brewery
• Pricing
• Beer
• Customer Service
• Product Development
• Marketing
• Inventory Management
• Contract Management
• Team Leadership
• Marketing Strategy
• Brewing
• Social Media
• Food & Beverage
• Microsoft Office