Brad Backenstose
Client President at WPP Media
- Role
- Client President at WPP Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brad Backenstose
Media and marketing executive focused on growth. Specialties: Media & marketing strategies for start-up, late-stage and high growth brands; performance & brand marketing; business development, brand strategy & storytelling; client leadership; media agency business transformation.
Experience
Client President
Apr 2023 — Present · New York, NY, US
Executive client & strategic leader responsible for the success of our client relationships and the growth of our company.Oversee a team of ~500 people in the US and globally across 12+ clients spanning technology, marketplaces, finance, B2B, automotive, government and entertainment.
Education
NYU Stern School of Business
MBA, Media, Entertainment & Technology; Marketing; Innovation & Entrepreneurship
2011 — 2014
Colgate University
BA, International Relations
Skills
- Media Buying
- Advertising
- Media Planning
- Digital Media
- Digital Strategy
- Competitive Analysis
- Strategic Planning
- Integrated Marketing
- Product Marketing
- Business Development
- Digital Marketing
- New Business Development
- Marketing Communications
- Mobile Devices
- Media Strategy
- Business Strategy
- Marketing
- Social Media
- Marketing Strategy
- Consumer Insight
- Creative Strategy
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